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Join the movement!

Join the movement!

Shows Sell, Events Sell Out

You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...

Friend Fatigue

You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...

Gatekeepers

Once you get to know your scene better you'll notice that the gatekeepers at the top are friends with each other and they talk. If the top promoter in the city likes you and respects you then he'll tell the venue he works most with and also the music editor of the newspaper as we...

How To Be A Better Performer

There's nothing more uncomfortable then going to a show and feeling bad for the artist on stage. It's the feeling you get when you are watching a 13-year-old's piano recital, holding your breath as he clunks out the wrong notes on the brink of tears, while you hope...

Don’t Be Afraid Of The Phone

I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...

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Ari Herstand with the guide, 26 Things to do when you Release a Song or Album

Get more fans. Make more money. Jumpstart your music career.

Get my free checklist: 26 Things to Do Before You Release a Song or Album