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Release

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

How To Switch Distributors Without Losing Stream Counts or Playlists

When my high school band released our very first (and only… RIP Jahaziwoga) CD, there was one game in town to get it sold online. That was CD Baby. Shortly after, they were the first and only company that allowed self-released artists to get their music into iTunes. Maintaining...

What Robert Mueller’s Press Conference Teaches Us About Your Album Release

I try to listen to The Daily podcast by the New York Times every day. Mostly I’ll put it on at the gym or in the car. I’m all about multi-tasking. Who has time to do just one, singular thing anymore?! The Daily is a really good, in-depth look at the top stories of the day. Of...
Mothica Viral on TikTok New Music Business Podcast with Ari Herstand

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Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.
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