TikTok

Podcasts

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

Ari Herstand -
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.
Podcasts

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

Ari Herstand -
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.
Podcasts

This Artist-Run Record Label is Competing with the Majors in a Big Way

Ari Herstand -
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
Podcasts

Naethan Apollo Is Building a Fantasy World of Real Fans

Ari Herstand -
This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.
Podcasts

Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras

Ari Herstand -
This week, Ari is joined by Cody Fry, an orchestral arranger of contemporary music, to discuss going indie after his major label deal.
Attitude

What’s Your Legacy (Drones, Orbs, and the Dylan Movie)

Ari Herstand -
So it seems we are just 17 days away from a US TikTok ban.
Podcasts

Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

Ari Herstand -
This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.
Podcasts

How Fly By Midnight Went From YouTubers to Sold Out Tours

Ari Herstand -
This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.
Podcasts

How Neoni got 2 Billion Views & Streams as DIY Artists

Ari Herstand -
This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.
Podcasts

How TikTok Music Videos Go Viral

Ari Herstand -
This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.
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Latest News

PodcastsAri Herstand -

Has SoundCloud Cracked Superfandom and AI Music?

This week, Ari is joined by Eliah Seton, CEO of SoundCloud, to discuss AI, streaming economics, fan monetization, and the future of music platforms.
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