Podcasts
How Hopeless Records Approaches Influencer and UGC Music Marketing
This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.
Podcasts
Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.
Podcasts
He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.
Podcasts
This Artist-Run Record Label is Competing with the Majors in a Big Way
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
Podcasts
Naethan Apollo Is Building a Fantasy World of Real Fans
This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.
Podcasts
Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras
This week, Ari is joined by Cody Fry, an orchestral arranger of contemporary music, to discuss going indie after his major label deal.
Attitude
What’s Your Legacy (Drones, Orbs, and the Dylan Movie)
So it seems we are just 17 days away from a US TikTok ban.
Podcasts
Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.
This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.
Podcasts
How Fly By Midnight Went From YouTubers to Sold Out Tours
This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.
Podcasts
How Neoni got 2 Billion Views & Streams as DIY Artists
This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.
Latest News
How Major Label A&R Has Evolved and How Hit Songs Are Written
This week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.