TikTok

This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.

Naethan Apollo Is Building a Fantasy World of Real Fans

This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.

Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras

This week, Ari is joined by Cody Fry, an orchestral arranger of contemporary music, to discuss going indie after his major label deal.

What’s Your Legacy (Drones, Orbs, and the Dylan Movie)

So it seems we are just 17 days away from a US TikTok ban.

Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.

How Fly By Midnight Went From YouTubers to Sold Out Tours

This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.

How Neoni got 2 Billion Views & Streams as DIY Artists

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.

How TikTok Music Videos Go Viral

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

TikTok Music Marketing Grows Up

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.
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Latest News

How This UK Indie Label Sold 25K Records For 1 Band First Week

This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.
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