How He Got a Million Monthly Listeners and a Sold Out Tour Independently

This week, Ari is joined by Nashville-based independent artist Jared Benjamin.

Artist Manager on Viral Syncs and the State of Music Marketing

This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.

How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.

This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.

Naethan Apollo Is Building a Fantasy World of Real Fans

This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.

Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras

This week, Ari is joined by Cody Fry, an orchestral arranger of contemporary music, to discuss going indie after his major label deal.

What’s Your Legacy (Drones, Orbs, and the Dylan Movie)

So it seems we are just 17 days away from a US TikTok ban.

Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.
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Latest News

How He Got a Million Monthly Listeners and a Sold Out Tour Independently

This week, Ari is joined by Nashville-based independent artist Jared Benjamin.
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