Management

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.

By now I’m sure you’ve seen the video of Southwest Airlines preventing the musician Samantha Henson from boarding the plane with her guitar.

This week, Ari is joined by manager Joseph Pepin to discuss how artists turn viral moments into lasting careers.

This week, Ari is joined by Eliah Seton, CEO of SoundCloud, to discuss AI, streaming economics, fan monetization, and the future of music platforms.

This week, Ari is joined by Ash Avildsen, founder of Sumerian Records, to discuss breaking artists, music videos, touring, and the future of rock music.

This week, Ari is joined by Slush Management to explore world-building, artist development, and how true fans grow beyond streams.

This week, Ari is joined by Doja Cat managers Gordan Dillard & Josh Kaplan to discuss building superstar careers, features, deals & fanbases.

This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.

On my Q&A Zoom call yesterday with some Ari’s Take Academy students, one of them was lamenting about hiring publicists in the past and being very disappointed with the results. If you’ve ever hired a publicist as an emerging artist, I would imagine you feel the same.