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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Popular

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought...

How This Artist Grew To 500,000 Monthly Spotify Listeners Without Playlists

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...

Who in Music Is Supporting the Black Community Right Now

Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 

Podcasts

TikTok and Instagram Influencers with Ultra Records Marketing Director

https://youtu.be/sjfzfu1E5gM Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast This week's guest is Bina Fronda. She's the marketing director for Ultra Records....

Manager for JP Saxe, X Ambassadors, Jukebox the Ghost is Persistent

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast The episode is with Seth Kallen. He's an artist manager for JP Saxe,...

Making Music During COVID-19: Ari’s Take Academy Roundtable Discussion

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast We are in very interesting times. Last week's episode was all about musicians...

White Musicians for Black Lives

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast My thoughts on what this moment...

Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B,...

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal...

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought...

Who in Music Is Supporting the Black Community Right Now

Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Musicians Aren’t Getting CARES Act Benefits Because of Mixed Income

Last month musicians and other independent contractors got a HUGE win by getting included in the CARES Act benefits program. Independent contractors were promised at...

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