Ari's Take

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

How This Artist Got 100 Million Spotify Streams Without Playlists

Ari Herstand - 03-24-2019

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...

NFTs for Music Explained (in Musician Terms)

Ari Herstand - 03-31-2021

I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit)....

CD Baby, TuneCore, DistroKid, AWAL, UnitedMasters…Who is the Best Digital Distribution Company for Music

Ari Herstand - 10-15-2020

This is the most comprehensive and accurate digital distribution review comparison piece on the web. By far. I checked. Who is the best digital distributor? Read on…Amuse vs. AWAL vs. CD Baby vs. DistroKid vs. Ditto Music vs. Fresh Tunes vs. Horus Music vs. Landr vs. Octiive v...

Podcasts

PodcastsAri Herstand - 04-28-20210

VÉRITÉ on NFTs and 350 Million Streams Without a Label

VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.

PodcastsAri Herstand - 04-21-20210

Sync Agent Explains the Game

Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

PodcastsAri Herstand - 04-14-20210

Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

PodcastsAri Herstand - 04-07-20210

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

PodcastsAri Herstand - 03-31-20210

How To Create an Artist Brand from Scooter Braun’s Creative Director

Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

IncomeAri Herstand - 03-31-20210

Ari Herstand on FOX 11 Los Angeles on AB2257