Founded in 2018 by Ari Herstand, ATA looks to change the music business education status quo – offering immediately applicable tools and strategies with direct pathways to success.
All ATA courses are taught by working music business professionals.
"The future of music business education. - Forbes
Don’t Cut Your Drummer Into Publishing…
Whew. I caused quite a stir on social media for my “Don’t cut your drummer into publishing” video.
Spotify And UMG Rigged The Game a Long Time Ago
The news broke this past Sunday that Universal Music Group and Spotify have struck a new, multi-year licensing deal.
What’s Your Legacy (Drones, Orbs, and the Dylan Movie)
So it seems we are just 17 days away from a US TikTok ban.
How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)
I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit.
On the New Music Business podcast, I've...
Best Music Distribution Companies in 2025 – Full Comparison Chart
This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.
Epidemic Sound Removes Rights and Royalties From the Equation
This week, Ari is joined by Oscar Höglund, co-founder and CEO of Epidemic Sound, a leading music and soundtracking platform for content creators.
Too Lost unveils a new mobile platform to empower artists
Just how much distribution can be done on a phone? According to Too Lost, the answer is pretty much everything.
How This Artist Manager Deepens the Fan Relationship and Prioritizes Mental Health
This week, Ari is joined by Jaclyn O'Connell—artist manager and media strategist—to talk touring, fan growth, and career sustainability.
How The World’s Largest Songwriting Camp Works
This week, Ari is joined by Danny Ross, the founder of Anti Social Camp, to discuss how songwriting camps and writers’ rooms work.
How Bandcamp is Thinking About Superfans
This week on the New Music Business Podcast, Ari is joined by Dan Melnick, General Manager of Bandcamp, to discuss how Bandcamp helps artists monetize fan relationships.
Don’t Cut Your Drummer Into Publishing…
This week, Ari hops on for a solo episode to explain how to fairly compensate session musicians without cutting them into your publishing.
How Publishing Works and Songwriters Get Paid
This week, Ari is joined by Mag Rodriguez, founder and CEO of EVEN to discuss how direct-to-fan platforms are changing the game for artists.
This Superfan Platform Gets Artists Paid 10x+ What They Make From Streaming
This week, Ari is joined by Mag Rodriguez, founder and CEO of EVEN to discuss how direct-to-fan platforms are changing the game for artists.
Lyor Cohen on YouTube Music’s Future and the Music Industry’s Past
This week Ari sits down with Lyor Cohen, Global Head of YouTube Music, to discuss the perpetual evolution of the music industry.
Victoria Canal Attracts Her Fans for The Right Reasons
This week, Ari is joined by Victoria Canal to discuss the distinct pressures faced by indie vs. label-repped artists.
Transviolet on Surprise China Fame, Softcore Millennial Cringe and Touring in an RV
This week, Ari is joined by Sarah McTaggart from the band Transviolet to talk about how they’ve gained traction after leaving a major label.
When It Comes To Royalty Splits, Be Fair, Not Generous
One of the most important steps to do before releasing a song is to figure out royalty splits.
It’s much more complicated than it sounds....
Why This Sound Engineer Lost The Tour
Whenever I'm out at a local show I always pay attention to who's mixing.
Good FOH sound engineers are hard to come by. I get...
How To Make It in Country Music from Bailey Zimmerman and Nate Smith’s Manager
This week, Ari is joined by Simon Tikhman, the co-founder of The Core Entertainment, to discuss how to break as a country artist today.
How Independent Music Publishing Works (Or Doesn’t)
This week, Ari is joined by Marc Caruso, CEO and co-founder of Angry Mob Music, to discuss the evolving landscape of music publishing.
The New Music Business podcast
Ari's Take Academy
Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.
ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.
