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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Popular

So You Want To Kiss Her During a Songwriting or Recording Session

I just got back from a really inspiring songwriting retreat in Mammoth Lakes, California. It was organized by a singer/songwriter friend here in the LA scene. Five of us left the whirlwind of the city and escaped to the mountains. Each morning we went on a hike. Inspiration Quest...

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Musicians Aren’t Getting CARES Act Benefits Because of Mixed Income

Last month musicians and other independent contractors got a HUGE win by getting included in the CARES Act benefits program. Independent contractors were promised at...

Podcasts

Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was...

Red Light Manager on When and How to Get Management with Andrew Leib

Welcome to the New Music Business podcast. Today's guest is my good friend, Andrew Leib. He's an artist manager...

Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist....

Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl

Today's guest is Dani Deahl. She's the music and technology writer for The Verge. In addition to being a...

Zaytoven, ‘Godfather of Trap’ on Production in the Age of Coronavirus

This episode is with superstar Grammy-winning producer and "Godfather of Trap," Zaytoven. He is one of the most influential...

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Musicians Aren’t Getting CARES Act Benefits Because of Mixed Income

Last month musicians and other independent contractors got a HUGE win by getting included in the CARES Act benefits program. Independent contractors were promised at...

Finally, The California Music Industry Gets Relief Under AB5

Well ladies and gentlemen, seven months after Governor Newsom signed into law the “gig worker” bill AB5, which sent the California music industry into a complete panic, we finally have some relief. Today, the music industry, along with Assemblywoman Lorena Gonzalez and Assemb...

UnCancelled Music Festival Supports Venues and Artists During the Shutdown

About 2 and a half weeks ago when the Los Angeles mayor shut down all music venues (and restaurants, bars, nightclubs and every public...

Musicians Will Receive Assistance Under the Stimulus Package

Late last night/early this morning, Trump administration officials and top Democrats finalized an agreement on a nearly $2 trillion rescue package which will include provisions that help musicians, freelancers and other gig workers. As the New York Times reports: “At the insist...

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