Ari's Take Academy
Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.
ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.
Popular
How This Band Made $250K Livestreaming From Home
Robert Brown, the founder and front man of the steampunk band Abney Park remembers one week in March 2020 when every one of their...
Best Music Distribution Companies – Full Comparison Chart
This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
Podcasts
How He Made $250K on his NFT Song After He Was Dropped From Sony
Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.
Explaining the Metaverse for Musicians
Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband. In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.
How To Make $10K a Gig Playing Performing Arts Centers
This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market.
Sync Licensing Company Explains How Music Gets Placed
This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more!
How the World’s Largest Music Festival Books Bands
This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West.
Ari's Take Academy
Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.
ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.
Latest Blog Posts
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
How This Band Made $250K Livestreaming From Home
Robert Brown, the founder and front man of the steampunk band Abney Park remembers one week in March 2020 when every one of their...
Musicians Are Being Held Hostage By Record Labels in California – The Fair Act
Did you know that there is a law on the books in California that states a company cannot bind someone to a personal services agreement for longer than 7 calendar years - unless they are a RECORDING ARTIST?!
That’s right, in 1987 the slimy, slippery, soulless major record labels successfully lobbied the California legislature to add an amendment to exempt recording artists from this law meant to protect people from long-term, predatory contracts.
But finally, California might have a chance to right these historic wrongs with the new Bill AB-2926 (Kalra) that has been introduced.
Spotify Says Songwriters Now Make More From Streaming Than They Did From CDs
Spotify just released their new Loud and Clear report today which profiled a lot of really interesting figures. The three most surprising things that stuck out to me from this report are: How many DIY, self-released artists are earning...
8 Money Mistakes to Avoid as a Musician
Most aspiring artists are chasing their creative dreams on a shoestring budget. Musical gear, recording costs, and promotion expenses can be incredibly expensive, which...
11 Best Music Industry Podcasts for 2022
A decade ago it was nearly impossible for independent musicians and artist managers to find free resources to help them navigate the music business and develop a healthy music career. Now, the internet is flooded with self-proclaimed “gurus,” talking heads, marketers, former managers, musicians and everyone else who knows how to post a blog or distribute a podcast. The modern music industry is anything but a straight line. It can be challenging to weed through all the nonsense to get through to the Gold.
In The News
Ari Herstand - "Like Home" - FOX17 Rock & Review
14:36
Ari Herstand Talks About AB5 Amendment AB2257 on FOX 11 Los Angeles
03:52
Ari Herstand on FOX 11 Los Angeles on AB2257
05:52
The Bill That Killed Freelance
06:18
Ari on Cheddar
04:52
How to Break Into the Music Industry
09:09
Ari Herstand on EverTalk TV
07:45
Ari on The Young Turks
12:23
Ari on KUSI News
05:47
Ari on KUSI News
08:23