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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Popular

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought...

Black Postmodern Jukebox Performers Pen Open Letter About Mistreatment

On Thursday, July 16th, in a brave act of solidarity and dissent against their employer, black musicians penned an open letter to the founder...

How This Artist Grew To 500,000 Monthly Spotify Listeners Without Playlists

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...

Podcasts

How Artists Can Get Advances Without Signing To a Label

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Today my guest is John Funge. He's the CEO and co-founder of The...

Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Today's episode was recorded live in Los Angeles in my guest's, Jonathan Azu,...

Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Today on the show is Laura Escudé. She is a fantastic violinist, producer,...

Jamestown Revival’s Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape – Nick Bearden

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast I recorded this week's podcast guest Nick Bearden live from his studio, Retro...

TikTok and Instagram Influencers with Ultra Records Marketing Director

https://youtu.be/sjfzfu1E5gM Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast This week's guest is Bina Fronda. She's the marketing director for Ultra Records....

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

Latest Blog Posts

How To Get a Record Advance Without a Record Deal

One of the biggest reasons that artists sign with major record labels is for the upfront cash.  The advance is very attractive for artists getting...

Black Postmodern Jukebox Performers Pen Open Letter About Mistreatment

On Thursday, July 16th, in a brave act of solidarity and dissent against their employer, black musicians penned an open letter to the founder...

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal...

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought...

Who in Music Is Supporting the Black Community Right Now

Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

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