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The "music industry bible" by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

"The go-to source for navigating the industry's dire straits. A must-read for musicians. - Billboard Magazine

How To Get Your Music on TV, Video Games and in Movies (Sync Licensing)

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. On the New Music Business podcast, I've...

Amuse Distribution Review 2024: An In-Depth Assessment of the Platform

Over the past few years, Amuse has established itself as one of the most popular music distribution services for DIY artists. I sat down with Amuse to get a deeper understanding of how they have evolved since their inception in 2017. 

Best Music Distribution Companies in 2024 – Full Comparison Chart

This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.

20,500 Artists Made $50K+ From Spotify Last Year

Spotify just revealed its annual Loud and Clear report revealing some top level numbers with some granular insights from 2023.

Noga Erez on her Major Label Debut Album and Dealing With Hate

This week, Ari is joined by alt-pop singer, rapper & multi-hyphenate Noga Erez to discuss the creative process and working with labels.

How Partisan Records Markets Artists

This week, Ari is joined by Zena White, the COO of Partisan Records, to discuss how labels can support and market their artists effectively.

PR is changing: Alternatives for Today’s Indie Artists

The following was developed in collaboration with Groover, a company Ari’s Take is proud to be partnering with. When you purchase from links on...

Billboard Exec on Linkin Park and the state of Music Journalism

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard to discuss the current state of music journalism.

Managing Hit Songwriters and Producers

This week, Ari talks to Lucas Keller, the Founder/President of Milk & Honey management about the ins and outs of the publishing industry.

John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers

This week, Ari talks with John Summit, world-renowned DJ/producer, about how he worked his way from bedroom beats to global success.

Paying To Get on Spotify Playlists Legally?

This week, Ari speaks with Dorian Perron, co-founder of Groover, who shares how artists can get their work in front of industry curators.

A Human Classical Pianist Composing With AI

This week, Ari is joined by AyseDeniz, a classical pianist who’s using AI music generation tools to compose new music.

This Record Label Prioritizes Timeless Music Over Streams

This week, Ari is joined by Louis Marks and Fabian Brown of Ropeadope Records, where they discuss how Ropeadope supports and uplifts artists in a time when streaming can’t pay the bills.

R&B Artist Jaylon Ashaun on World Building and the Hustle

Ari sits down with LA-based artist, Jaylon Ashaun, to discuss building a superfan community online, and how to capitalize on viral success.

This Singing Couple is Making It by Diversifying their Business and Writing Great Songs

This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones.

A New Kind of Record Label

This week, Ari is joined by Ankit Desai, CEO of SNAFU Records, and Mira Howard, head of SNAFU's Song Fund.

How Fly By Midnight Went From YouTubers to Sold Out Tours

This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.

From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way

This week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance.

How Neoni got 2 Billion Views & Streams as DIY Artists

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.

The New Music Business podcast

Ari's Take Academy

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Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

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