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Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.

How To Get Your Music on Netflix and other TV shows

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games - Netflix and the rest) quite a bit. Just in...

Best Music Distribution Companies – Full Comparison Chart

This is the most comprehensive digital music distribution review comparison between Amuse, AWAL, CD Baby, DistroKid, Ditto Music, LANDR, TuneCore, Songtradr, and more.

Tunecore is Coming for DistroKid: 2022 Review

Tunecore just made the biggest update to their service since they launched 16 years ago: Unlimited releases for an annual subscription.

How To Crack TikTok for Musicians (From the Major Label Experts)

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.

Ep 100! Spotify Playlists, Sync Licensing, Release Strategy (Ari Q&A Part 3)

In honor of our 100th episode celebration, Ari will be answering more of your music industry questions!

Troubadour Booker on the New Live Music Landscape

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers.

Live Nation Urban VP on Festivals, Touring and Promoting Culture

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

They Stole $23 Million in Royalties via YouTube Fraud

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles ("How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It") and why it's more important than ever for artists to protect their works.

Club Booking, Opening Slots, Deal Breakdowns with Brooklyn Bowl Talent Buyer

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!

PR, Royalties, TikTok Strategy, NFTs, Multiple Project Names, Cover Songs (Ari Q&A Part 2)

Part two of Ari answering your music industry questions!

Streaming, Publishing, Playlist Pitching, Sync/Beat Licensing (Ari Q&A Part 1)

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.

The Business of Hit Songwriting with Bonnie McKee

Joining us this week on the New Music Business is the hit songwriter and producer, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

What Music Can Learn From The Comedy Industry

Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.

How Fans Can Invest in Songs and Get a Return

Joining us this week is Mark Miller who is the CEO and Co-Founder of the Web3 company, Labelcoin, also known as “The Robinhood of music.” With the mission to eliminate artistic poverty, Mark breaks down how music fans will become investors and the benefits the app will have on artists’ careers.

The Spotify Interview (Part 1)

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.

Music Supervisors Aren’t Treated Fairly, Here’s What’s Going On

Our guest this week is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall. In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement toward unionizing.

How He Made $250K on his NFT Song After He Was Dropped From Sony

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.

Podcasts

Ep 100! Spotify Playlists, Sync Licensing, Release Strategy (Ari Q&A Part 3)

In honor of our 100th episode celebration, Ari will be answering more of your music industry questions!

Troubadour Booker on the New Live Music Landscape

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers.

Live Nation Urban VP on Festivals, Touring and Promoting Culture

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

They Stole $23 Million in Royalties via YouTube Fraud

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles ("How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It") and why it's more important than ever for artists to protect their works.

Ari's Take Academy

Founded in 2018 by Ari Herstand, author of the best-selling book "How to Make It in the New Music Business", ATA looks to change the music business education status quo - offering immediately applicable tools and strategies with direct pathways to success.

ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.