Ari Herstand

So, if you've been following me for awhile you know I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. Just in this past year, on the New Music Business podcast, I've...

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Wow there were a lot of buzz words and phrases you may have never heard of in that first sentence. To not get into the weeds of how...

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Spotify and other DSPs dumped all of this unclaimed money into the MLC. 

VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.

Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit). This is only for reference to say I'm A) a working musician and B) I...

Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.

Winslow Bright is a music supervisor or music producer at Search Party Music. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein, Mini Cooper, and many more.