Ari Herstand

How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.

How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.

Southwest Airlines Broke the Law – Yes, You Can Carry Your Instrument On the Plane

By now I’m sure you’ve seen the video of Southwest Airlines preventing the musician Samantha Henson from boarding the plane with her guitar.

How CD Baby Is Changing With The Times

This week, Ari is joined by Molly Neuman, President of CD Baby, to discuss AI music, streaming fraud, artist rights, and the future of independent music.

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

This week, Ari is joined by Adam Gross, the president of Ineffable Records, to discuss the unauthorized viral AI remix of Stick Figure’s song “Angels Above Me,” the legal challenges around it, and the ethical considerations of AI remixed music.

How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

This week, Ari is joined by manager Joseph Pepin to discuss how artists turn viral moments into lasting careers.

Has SoundCloud Cracked Superfandom and AI Music?

This week, Ari is joined by Eliah Seton, CEO of SoundCloud, to discuss AI, streaming economics, fan monetization, and the future of music platforms.

Breaking Hard Rock and Metal Bands with Sumerian Records

This week, Ari is joined by Ash Avildsen, founder of Sumerian Records, to discuss breaking artists, music videos, touring, and the future of rock music.

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News

How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.
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