Ari Herstand
Podcasts
How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
This week, Ari welcomes Patrick Laird, cellist and half of the acclaimed instrumental pair Brooklyn Duo.
Podcasts
How He Got a Million Monthly Listeners and a Sold Out Tour Independently
This week, Ari is joined by Nashville-based independent artist Jared Benjamin.
Podcasts
Artist Manager on Viral Syncs and the State of Music Marketing
This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.
AI
AI Music Is An Abomination – It’s Time We Stop Normalizing It
The Recording Academy just published a panel discussion from a "Grammys on the Hill" event where CEO Harvey Mason Jr. repeated his favorite talking points regarding generative AI music. How did we get here?
Podcasts
How To Be a Professional Hit Songwriter
This week, Ari is joined by hit songwriter, producer, and publisher Andreas Schuller to unpack how modern hits are made.
Podcasts
How Major Label A&R Has Evolved and How Hit Songs Are Written
This week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.
Podcasts
How a Direct-To-Fan Rollout Secured a Billboard Top 10
This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.
Podcasts
How Hopeless Records Approaches Influencer and UGC Music Marketing
This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.
Legal
Southwest Airlines Broke the Law – Yes, You Can Carry Your Instrument On the Plane
By now I’m sure you’ve seen the video of Southwest Airlines preventing the musician Samantha Henson from boarding the plane with her guitar.
Podcasts
How CD Baby Is Changing With The Times
This week, Ari is joined by Molly Neuman, President of CD Baby, to discuss AI music, streaming fraud, artist rights, and the future of independent music.
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News
How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
This week, Ari welcomes Patrick Laird, cellist and half of the acclaimed instrumental pair Brooklyn Duo.