Ari Herstand

Artist Manager on Viral Syncs and the State of Music Marketing

This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.

AI Music Is An Abomination – It’s Time We Stop Normalizing It

The Recording Academy just published a panel discussion from a "Grammys on the Hill" event where CEO Harvey Mason Jr. repeated his favorite talking points regarding generative AI music. How did we get here?

How To Be a Professional Hit Songwriter

This week, Ari is joined by hit songwriter, producer, and publisher Andreas Schuller to unpack how modern hits are made.

How Major Label A&R Has Evolved and How Hit Songs Are Written

This week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.

How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.

How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.

Southwest Airlines Broke the Law – Yes, You Can Carry Your Instrument On the Plane

By now I’m sure you’ve seen the video of Southwest Airlines preventing the musician Samantha Henson from boarding the plane with her guitar.

How CD Baby Is Changing With The Times

This week, Ari is joined by Molly Neuman, President of CD Baby, to discuss AI music, streaming fraud, artist rights, and the future of independent music.

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

This week, Ari is joined by Adam Gross, the president of Ineffable Records, to discuss the unauthorized viral AI remix of Stick Figure’s song “Angels Above Me,” the legal challenges around it, and the ethical considerations of AI remixed music.

How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

This week, Ari is joined by manager Joseph Pepin to discuss how artists turn viral moments into lasting careers.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Artist Manager on Viral Syncs and the State of Music Marketing

This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.
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