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Ari Herstand

TikTok and Instagram Influencers with Ultra Records Marketing Director

https://youtu.be/sjfzfu1E5gM Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast This week's guest is Bina Fronda. She's the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more. This was recorded live...

Manager for JP Saxe, X Ambassadors, Jukebox the Ghost is Persistent

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast The episode is with Seth Kallen. He's an artist manager for JP Saxe, X Ambassadors, Jukebox The Ghost, and many others. He talks about how to get opening slots on tours and how...

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal business at hand and reflect on how we, as an industry, can do better for...

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought that the PPP program was only for companies with W2'd employees on payroll. But now...

Making Music During COVID-19: Ari’s Take Academy Roundtable Discussion

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast We are in very interesting times. Last week's episode was all about musicians for black lives and what this movement is all about and what we can do as allies. It has been...

White Musicians for Black Lives

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast My thoughts on what this moment and movement surrounding Black Lives Matter, #DefundThePolice and the death of George Floyd requires of white people. Namely musicians. Resources mentioned: Who...

Who in Music Is Supporting the Black Community Right Now

Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak with him. Famously, he's Grammy-nominated for writing Beyonce's track...

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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TikTok and Instagram Influencers with Ultra Records Marketing Director

https://youtu.be/sjfzfu1E5gM Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast This week's guest is Bina Fronda. She's the marketing director for Ultra Records....

Manager for JP Saxe, X Ambassadors, Jukebox the Ghost is Persistent

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast The episode is with Seth Kallen. He's an artist manager for JP Saxe, X Ambassadors, Jukebox The Ghost,...

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal...

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought...

Making Music During COVID-19: Ari’s Take Academy Roundtable Discussion

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast We are in very interesting times. Last week's episode was all about musicians for black lives and what...