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Ari Herstand

7 Ways to Find a Manager

The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. Finding a manager is about timing, being in the right place at the right time and, really, making it seem like you don’t need a manager.

Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

When Greeting Fans, Never Say These 4 Words

When you’re at a show, you are onstage from the moment the doors open to the moment they close. Even if you’re not physically standing on the stage. You are the artist and there is a spotlight on you, even if you’re hiding in the corner trying to get ready. If you’re being loud and obnoxious at the bar during the opener’s set, people will notice.

Variety Music Editor on the State of Music Journalism

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com.

How To Make It in the New Music Business – Chapter 1

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

How To Actually Make 2023 Work For You

Can you feel it? The kindling of hope. The match of passion. The flicker of possibility.

Billie Eilish Booking Agent Tom Windish on Touring, Opening Slots and Artist Development

This week on the New Music Business podcast, we are joined by Veteran booking agent Tom Windish. As Head of A&R and Business Development at Wasserman Music, Windish has developed the touring careers of some of the hottest names in music, including Billie Eilish, Lorde, alt-J and The xx. In this episode, Ari and Tom discuss the state of the live music industry, how booking agents operate, why tour buy-ins are unethical, the process of signing new artists, running a record label, and much more!

What the Touring Landscape Looks like Post-Pandemic

breaking down the current state of the touring landscape of both the micro and macro touring industry.

Artists! Upload Your Spotify Wrapped Video Before November 18th

Spotify just announced that this year’s Wrapped, fans will get personalized messages from their favorite artists. 

Indie Touring and How To Build Your Team with The Suffers

Joining us this week on the New Music Business is Kam Franklin, lead singer of the Houston-based soul band, The Suffers.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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7 Ways to Find a Manager

The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. Finding a manager is about timing, being in the right place at the right time and, really, making it seem like you don’t need a manager.