Ari Herstand

New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.

How This UK Indie Label Sold 25K Records For 1 Band First Week

This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.

This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.

How SXSW Works For Music

This week, Ari is joined by Brian Hobbs and Dev Sherlock of SXSW to break down everything you need to know about the festival.

Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom

This week, Ari is joined by Slush Management to explore world-building, artist development, and how true fans grow beyond streams.

Doja Cat’s Managers Have It Down

This week, Ari is joined by Doja Cat managers Gordan Dillard & Josh Kaplan to discuss building superstar careers, features, deals & fanbases.

DIY Band Couch on World Tours, Self Managing, and Fan Building

This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.

Visit me in 1974 LA

This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building.

LaRussell Built His Empire Brick by Brick

This week, Ari is joined by rapper LaRussell to discuss independent success and building a sustainable career.

How These DIY Artists Won a GRAMMY

This week, Ari is joined by Grammy winners Matt B and Angela Benson to share their path to success working as a married team.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.
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