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Ari Herstand

Has TV Gotten Too Good for Live Music’s Resurgence?

The other night I found myself on a front porch in Highland Park for show #42 of quirk-rock band More Fatter's backyard concert tour.  While major festivals and traditional tours are getting cancelled left and right, these guys managed to...

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team...

Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped...

Imogen Heap is Building a More Equitable Future for Musicians

 Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor...

Ritt Momney on TikTok Fame and Numbers Perspective

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On."

Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live

Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene.

Cory Wong on Vulfpeck, Freelancing and Band Leading

Most know this week's guest, Cory Wong, as the guitar player for Vulfpeck, but he's also played in Jon Batiste's band for Stephen Colbert's late night show as well as Blake Shelton and others.

Micro Sync Licensing with Musicbed CEO

Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms.

YouTube Content ID is a Scam

YouTube and the major labels and publishers are in cahoots. YouTube knows its Content ID claiming system is far from perfect, but it’s the best we got.

Publishing Deals, Songwriting Camps from Beyoncé Collaborators Noble

Noble are a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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