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What Robert Mueller’s Press Conference Teaches Us About Your Album Release

I try to listen to The Daily podcast by the New York Times every day. Mostly I’ll put it on at the gym or in the car. I’m all about multi-tasking. Who has time to do just one, singular thing anymore?! The Daily is a really good, in-depth look at the top stories of the day. Of...

How To Get All Your Music Royalties: ASCAP, BMI, PRS, SoundExchange, PROs and the Rest

This piece was updated May 9th, 2019A 2015 Berklee College of Music report found that anywhere from 20% to 50% of music payments do not make it to their rightful owners. Kobalt calculated that there are over 900,000 royalty streams per song. How do you make sure you regis...

This Is What You Get When You Fake Social Media Numbers

The headlines this past week read something like: LA Band Faked Social Media Numbers to Book a European Tour That No One Attended. Nearly every music outlet in existence has written about this incredibly peculiar saga. MetalSucks, in particular, has devoted wall to wall coverage...

How To Write an Effective Band Bio

Your bio is your story. It should reveal why people should care about you. What sets you apart? Why are you unique? And if you have a new album, what is the album’s story? +Why No One Cares About Your MusicMake sure you have three bios: a long one, a short one (1 or 2 paragraph...

9 Essential Things Every Musician Must Have In 2016

I'm a 'curator' on Fluence. That means, if you want to pay me to listen and review your music (with the possibility of sharing it), you can pay me to do it. 80% of the submissions I get are not very good, 15% are good, but not great and then occasionally I receive something so st...

What Musicians Can Learn From The Olympics

I don't own a television. 10 years ago that would have seemed ludicrous. But now, in a Netflix, Hulu, HBO Go world, it's quickly becoming the norm. At least for those under 30. So, needless to say, I haven't watched much of the Olympics this year. I was on a Southwest flight the...

Don’t Try Out For A Singing Show…

...unless you know how to leverage it. I got a few questions this past week about my take on singing contest shows (from Request a Topic form below). I touched on it in You Should Try Out For American Idol, but I'm going to go a bit deeper.+You Should Try Out For American IdolLet...

The One Thing Musicians Should Never Admit

Musicians who know musicians know that most of them are always broke. Like Ramen broke. PB&J broke. Rice and beans BROKE.You know who doesn't know that musicians are broke? Non-musicians. And let's keep it that way.+Who Is Ari?Music lovers (your fans) don't want to hear how you a...

How To Pimp Out Your CD Release Show

The night of your album release show should be the biggest night of your career to date. If you've done your job right, the show will be packed if not sold out. The reason more people typically come to album release concerts than your Wednesday night 4 band bill show is because i...

Why No One Cares About Your Music

The hardest thing for musicians to hear and the reason so many are held back for so long lies in a simple, nauseating realization: your music doesn't matter.Of course I think the music matters. All musicians are passionately, desperately and hopelessly in love with music. It's wh...
Mothica Viral on TikTok New Music Business Podcast with Ari Herstand

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Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.
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