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How TikTok Music Videos Go Viral

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

How to Release an Album in 2023 (Live from SXSW)

Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect.

Hip Hop Expert Discusses State of the Music Industry

Our guest this week on the New Music Business is Dan Runcie, the founder of the podcast and research group Trapital.

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

You Can Get Your Song In LA Weekly (If You Pay $300)

So this is what music journalism has come to?  I was recently hit up in my Instagram DMs from “Anastasia” whose bio reads: “Influencer Marketer ~GOOGLE NEWS PUBLISHER~ If you want to publish yourself on high rated Google news approved sites...

‘I Don’t Want to be the One-Armed Singer.’ Representation and Engagement in the Age of Instagram

I just got back from a couple weeks of traveling.This past week I was in NYC doing some TV interviews about the California 'gig economy' law AB5 which, if unchanged could single handedly crash the California music economy. I've been actively working to get the music industry an e...

How This Artist Got 300 Million Spotify Streams Without Playlists

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...
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We Can Learn A Lot From the Dance Music Industry

This week, Ari is joined by Moody Jones, the General Manager of Dance at EMPIRE.
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