How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.

Breaking Hard Rock and Metal Bands with Sumerian Records

This week, Ari is joined by Ash Avildsen, founder of Sumerian Records, to discuss breaking artists, music videos, touring, and the future of rock music.

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.

New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.

How SXSW Works For Music

This week, Ari is joined by Brian Hobbs and Dev Sherlock of SXSW to break down everything you need to know about the festival.

DIY Band Couch on World Tours, Self Managing, and Fan Building

This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.

LaRussell Built His Empire Brick by Brick

This week, Ari is joined by rapper LaRussell to discuss independent success and building a sustainable career.

How Classical Pianist Chloe Flower Collabed with Cardi B, Meek Mill, Babyface and Built Her Career

This week, Ari is joined by Chloe Flower, an acclaimed pianist and composer who blends classical and hip-hop.

GRAMMY Winning NYC Jazz Singer/Songwriter/Arranger Makes It Work

This week, Ari is joined by Grammy-winning jazz singer-songwriter Nicole Zuraitis to discuss her journey through live recording and touring.
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Latest News

How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.
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