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Booking

How To Book House Concerts Without a Fanbase

I’ve played about 30-40 house concerts over the past 7 years or so. They are some of my favorite shows I’ve ever done. Now, I’ve played everywhere from bars, theaters, festivals, colleges, clubs and arenas. You name it, I’ve probably played some kind of venue similar to i...

How To Properly Advance Your Shows (And Why You Have To)

A friend of mine with a good following in LA just told me how she showed up to her show last night only to find out that the venue had cancelled it without her knowledge. Another touring artist I know discovered just two days before her LA stop that the promoter had a miscommunic...

Should You Take The Gig Or Pass?

I want to clear up a few things after yesterday's 9 Times It's OK To Ask Musicians To Play For Free bombshell. 99% of you got it was sarcasm. But for the 1%, heyyyyoooo! I got your emails. And also, I posted it to Digital Music News to reach the broader music community - namely...

9 Things You Didn’t Know About The College Music Market

A lot of musicians want to play colleges, but most don't really know what that means. As someone who has played over 100 official university sponsored shows around the country, it's a field I know quite intimately. From the schools surrounded by a hundred miles of corn to the tho...

The Reason You Never Get An Email Response

I'll admit it. I'm horrible when it comes to email. I have a contact form on Ari's Take which I was pretty good at keeping up with when I launched the site 3 years ago. But now I'm about 6 month behind on responses. Yikes. Even my personal email I get backed up on - to the point...

9 Things To Consider When Choosing A Music Venue

You know where to play locally. You've been to most clubs and have made mental lists of the venues you'd like to play. Some of them are venues you want to pursue now and some you set as ones to work for when your fan base is a bit bigger. Some you've played and have vowed never t...

Tour Booking Will Never Be The Same After This

Between 2006 and 2009, brothers Kyle and Bryan Weber had played (and booked) over 600 shows with their band Zelazowa. From conversations they had with other bands they met on the road about the best venues to play in various cities, the Weber brothers got an idea. Because there r...

8 Ways To Get The Best Deal For The Gig

We're nearing the holidays and musicians have been asking me what rates they should pitch to buyers who request their services. Be it a corporate holiday party, rotunda in the mall or a corner in a restaurant. This is an entire business in it of itself. I have friends, well, one...

My Response To An LA Pay-To-Play Promoter

Not two hours after I posted my Should You Pay To Play article, I happened to received this email from an LA 'promoter.'Here is how our conversation went...T's response:Ari. This is an EXCELLENT post. There's definitely a stigma associated with pay to play. But respectfully, I dr...

Should You Pay To Play

I live in LA. I've only been here 3 years, but in that time I've met many excellent musicians in town all talented enough to explode at any moment. The sad reality is, in a town so saturated with incredible musicians, the cream isn't necessarily rising to the top as quickly as it...
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Latest News

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 
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Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak...

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Red Light Manager on When and How to Get Management with Andrew Leib

Welcome to the New Music Business podcast. Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's...

Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming...