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Join the movement!

Join the movement!

How To Make It in the New Music Business – Chapter 1

The “music industry bible” by Ari Herstand has been widely adopted by music schools and universities across the world, inspiring tens of thousands of musicians to stop waiting around for that big break and take matters into their own hands.

How To Actually Make 2023 Work For You

Can you feel it? The kindling of hope. The match of passion. The flicker of possibility.
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Building an Artist Management Empire and Breaking Country Artists with Bruce Kalmick

Bruce Kalmick, CEO of WHY&HOW (a full service artist management company), is changing the narrative of "artist manager."
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