ABOUT THE SHOW

**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022” – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

The New Music Business Podcast with Ari Herstand

Featured

DIY Band Couch on World Tours, Self Managing, and Fan Building

Ari Herstand -
This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.

LaRussell Built His Empire Brick by Brick

Ari Herstand -
This week, Ari is joined by rapper LaRussell to discuss independent success and building a sustainable career.

Lyor Cohen on YouTube Music’s Future and the Music Industry’s Past

Ari Herstand -
This week Ari sits down with Lyor Cohen, Global Head of YouTube Music, to discuss the perpetual evolution of the music industry.

Noga Erez on her Major Label Debut Album and Dealing With Hate

Ari Herstand -
This week, Ari is joined by alt-pop singer, rapper & multi-hyphenate Noga Erez to discuss the creative process and working with labels.

How Sub Pop Records Develops and Funds Artists

Ari Herstand -
This week, Ari is joined by Tony Kiewel, President of Sub Pop Records and co-founder of ORCA, to discuss the inner workings of artist/label relationships.

Latest

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

Ari Herstand -
This week, Ari is joined by Adam Gross, the president of Ineffable Records, to discuss the unauthorized viral AI remix of Stick Figure’s song “Angels Above Me,” the legal challenges around it, and the ethical considerations of AI remixed music.

How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

Ari Herstand -
This week, Ari is joined by manager Joseph Pepin to discuss how artists turn viral moments into lasting careers.

Has SoundCloud Cracked Superfandom and AI Music?

Ari Herstand -
This week, Ari is joined by Eliah Seton, CEO of SoundCloud, to discuss AI, streaming economics, fan monetization, and the future of music platforms.

Breaking Hard Rock and Metal Bands with Sumerian Records

Ari Herstand -
This week, Ari is joined by Ash Avildsen, founder of Sumerian Records, to discuss breaking artists, music videos, touring, and the future of rock music.

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

Ari Herstand -
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

Ari Herstand -
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.

New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

Ari Herstand -
This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.

How This UK Indie Label Sold 25K Records For 1 Band First Week

Ari Herstand -
This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.

This Artist-Run Record Label is Competing with the Majors in a Big Way

Ari Herstand -
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.

How SXSW Works For Music

Ari Herstand -
This week, Ari is joined by Brian Hobbs and Dev Sherlock of SXSW to break down everything you need to know about the festival.
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