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ABOUT THE SHOW

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

Podcasts

Kevin Garrett on Writing for Beyonce and Recording as an Independent Artist

My guest today is singer-songwriter Kevin Garrett. He is an extremely talented R&B, Neo-soul, and soul songwriter. It was such a treat to speak with him. Famously, he's Grammy-nominated for writing Beyonce's track "Pray You Catch Me" from her...

Red Light Manager on When and How to Get Management with Andrew Leib

Welcome to the New Music Business podcast. Today's guest is my good friend, Andrew Leib. He's an artist manager at Red Light Management. He's worked on the teams of Robert Randolph and the Family Band, Counting Crows, Three Doors...

Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist

Today's guest is with Madame Gandhi (birth name Kiran Gandhi). She's an incredibly inspiring person, an activist, and feminist. She started her career drumming for M.I.A., Thievery Corporation, and recently embarked on Oprah Winfrey's Vision 2020 tour. Gandhi is...

Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl

Today's guest is Dani Deahl. She's the music and technology writer for The Verge. In addition to being a journalist, she's a DJ and the Vice President of the Recording Academy, Chicago Division. Dani and I dig into what it's...

Zaytoven, ‘Godfather of Trap’ on Production in the Age of Coronavirus

This episode is with superstar Grammy-winning producer and "Godfather of Trap," Zaytoven. He is one of the most influential producers in hip-hop right now. He's a Grammy winner and has worked with artists like Future, Rick Ross, 2 Chainz,...

100 Million Streams Doesn’t Come Without Some Pain – Lucidious

Today's guest is Lucidious, a hip-hop artist originally from Virginia now living in Los Angeles. I’ve covered him in the book and on the website quite a bit. He has an interesting story from the business perspective. He has...

Patreon CEO on the Problems (and Solutions) of Digital Art

Patreon co-founder and CEO, Pomplamoose and Scary Pockets co-founder, Jack Conte, believes in digital art. He believes in artists and he believes in fans to support artists. So much so that his company Patreon is setup to facilitate a...

Hip Hop Artist with Over 1,000 TV, Film and Video Game Placements with Vo Williams

Today's episode features Vo Williams, an incredibly successful hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida and has been very successful in getting his music synced in film, commercials, TV shows, and video games. He...

Austin Powers Music Supervisor and KCRW DJ Chris Douridas

 You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning Becomes Eclectic in the '90s. He has been at the station for about 30 years. Chris is someone who has...

Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

This episode comes to you from Foundation Management's offices in Brooklyn, New York, which is Lauv's management company. I sat down with Emma MacDonald, Lauv's label manager. Lauv is an independent artist, and I profiled him the second edition...

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Latest News

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

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Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Musicians Aren’t Getting CARES Act Benefits Because of Mixed Income

Last month musicians and other independent contractors got a HUGE win by getting included in the CARES Act benefits program. Independent contractors were promised at...

Finally, The California Music Industry Gets Relief Under AB5

Well ladies and gentlemen, seven months after Governor Newsom signed into law the “gig worker” bill AB5, which sent the California music industry into a complete panic, we finally have some relief. Today, the music industry, along with Assemblywoman Lorena Gonzalez and Assemb...

UnCancelled Music Festival Supports Venues and Artists During the Shutdown

About 2 and a half weeks ago when the Los Angeles mayor shut down all music venues (and restaurants, bars, nightclubs and every public...