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Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million...

How To Get a Record Advance Without a Record Deal

One of the biggest reasons that artists sign with major record labels is for the upfront cash.  The advance is very attractive for artists getting a 6- or 7-figure check waved in front of their face - even if it...

Black Postmodern Jukebox Performers Pen Open Letter About Mistreatment

On Thursday, July 16th, in a brave act of solidarity and dissent against their employer, black musicians penned an open letter to the founder and leader of Postmodern Jukebox, Scott Bradlee.  Many posted this letter and subsequent demands to social...

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal business at hand and reflect on how we, as an industry, can do better for...

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought that the PPP program was only for companies with W2'd employees on payroll. But now...

Who in Music Is Supporting the Black Community Right Now

Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 

How I Reclaimed Myself After a Decade Long Relationship Ended

For the first couple months of living on my own, I was very unstable. I was living amongst boxes. I couldn’t unpack my former life into my new one until a friend came over and forced me to. I hadn’t quite learned how to stand on my two feet and hold myself up - on my own. I buried myself in work, in community, in live music and occasional sexual explorations which were fun, but confusing. 

Are Spotify Pre-Save Campaigns Worth It? Feature.fm vs. DistroKid vs. Show.co vs. Smarturl

You can create a way for fans to save your song to their library or playlist in advance of the release. Why do this? If Spotify notices that your song gets a ton of saves or playlists on day 1, it will trigger their algorithms and potentially pop your song into various algorithmic playlists like Discover Weekly, Radio, Your Daily Mix, Releaser Radar, Radio, etc. And the more saves a song gets, the more likely a Spotify playlist editor will add it to a playlist.

Musicians Aren’t Getting CARES Act Benefits Because of Mixed Income

Last month musicians and other independent contractors got a HUGE win by getting included in the CARES Act benefits program. Independent contractors were promised at least $600/week from this stimulus package. However what ended up happening, in many cases, was...

Finally, The California Music Industry Gets Relief Under AB5

Well ladies and gentlemen, seven months after Governor Newsom signed into law the “gig worker” bill AB5, which sent the California music industry into a complete panic, we finally have some relief. Today, the music industry, along with Assemblywoman Lorena Gonzalez and Assemb...

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How This Artist Grew To 500,000 Monthly Spotify Listeners Without Playlists

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was ma...

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Squarespace vs. Bandzoogle vs. Wix vs. Weebly vs. WordPress…What’s the Best Website Builder?

Every small business needs a website. Similarly, every musician needs a website. If you're doing it right, you're operating your career like you are running a small business. Yes, Facebook is great and you should probably have a Page there. And yes, Instagram is the hottest thing...

So You Want To Kiss Her During a Songwriting or Recording Session

I just got back from a really inspiring songwriting retreat in Mammoth Lakes, California. It was organized by a singer/songwriter friend here in the LA scene. Five of us left the whirlwind of the city and escaped to the mountains. Each morning we went on a hike. Inspiration Quest...

22 Musicians Who Made It After 30

This is an excerpt from my new book How to Make It in the New Music Business (Second Edition). Grab it here. The question I get asked frequently by older musicians is “does age matter.”There’s no simple answer because it all depends on what your goals are. But I’ll tell...

If You Perform Live, You Could Be Missing Out On Lots of Royalties

Photo by Maya DondonyanI just had a meeting with Sentric Music publishing CEO, Chris Meehan. I’m currently working on a admin publishing company comparison between Sentric, Songtrust, CD Baby Pro Publishing and Tunecore Publishing. Chris happened to be in town so we decided to...