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This Is What You Get When You Fake Social Media Numbers
The headlines this past week read something like: LA Band Faked Social Media Numbers to Book a European Tour That No One Attended. Nearly every music outlet in existence has written about this incredibly peculiar saga. MetalSucks, in particular, has devoted wall to wall coverage...
Media
Spotify Playlist Pitching Review of Playlist Push
For the past few years the industry has been obsessed with Spotify. And rightfully so. It has proven to be one of the most powerful tools at, wait for it, making money in the digital age. I know I know, this is totally counter-intuitive based on all the headlines you’ve read si...
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How To Write an Effective Band Bio
Your bio is your story. It should reveal why people should care about you. What sets you apart? Why are you unique? And if you have a new album, what is the album’s story? +Why No One Cares About Your MusicMake sure you have three bios: a long one, a short one (1 or 2 paragraph...
Management
Why Your Song Isn’t Getting Placed in a TV Show (and How To Fix It)
It seems every artist is trying to figure out how to get their songs licensed to TV shows, film, trailers and commercials. And rightfully so, there can be a lot of money in it. But it’s not easy. And there are only so many placement opportunities. Only so many songs each TV sh...
Media
Best Website Builder for Artists: Bandzoogle vs Squarespace vs Wix vs Weebly
Every small business needs a website. Similarly, every musician needs a website. If you're doing it right, you're operating your career like you are running a small business. Yes, Facebook is great and you should probably have a Page there. And yes, Instagram is the hottest thing...
Media
How To Send Songs As Private Streaming Links
When you have new, unreleased songs or demos you'd like to share with your team, you need a way to send them. Sounds simple enough, however, I can't tell you how many times I get sent broken links, 'empty' Soundcloud playlists or Dropbox links that won't stream - or are, gasp, 50...
Community
150+ Female Producers You Need To Know
In honor of Women’s History Month, I’ve started a (living) list of badass female producers. This was inspired by Ebonie Smith’s op-ed in Billboard which was inspired by the previous Billboard article “Where Are All The Female Producers.” Well! Some of them are right her...
Management
How To Submit Music To Blogs, Spotify Playlists, Labels, Radio: SubmitHub Review
There’s a moment that every musician experiences when you get what you think could be the final masters back from the mastering engineer. You sit in your car with extremely close friends. And you confide in them that this is your new song off of your new album. You spent the be...
Media
7 Musician Rules for Instagram / Snapchat Stories
I get it. It’s so annoying every time a new social site pops up or updates their platform and then you have to completely relearn it (or start to lean in). The DIY world was a hell of a lot simpler when there was just one social network that mattered: Myspace. But those years...
Media
How To Make A Music Video On A Tiny Budget
I just released a music video (see above). It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up...
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An Iranian Refugee Became a Hit Producer and Now Finds Humanity with Global Collabs
This week, Ari is joined by alt-pop singer, rapper & multi-hyphenate Noga Erez to discuss the creative process and working with labels.