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10 Reasons Why You’re Failing At Instagram

If you missed the memo, Instagram is hot. Everyone thought that when Facebook bought it for a billion dollars three years ago that it would lose its cool factor and the kids would leave. Everyone couldn't have been more wrong. With more than 300 million active monthly users, it h...

How To Guarantee Your Music Is Heard By A Film/TV Supervisor

With recorded music revenue in shambles as the transition from digital downloads to streaming takes place, one area where artists can still make some good money is from licensing. Placements. Sync. Whatever you want to call it, there is money to be made getting your music on TV s...

How To Get Your Music On NPR

I'm sitting at Cherrywood Coffeehouse about 15 minutes from where all the action is happening in downtown Austin. The conference portion of the SXSW festival wrapped up yesterday, but there are a few musical hangover brunches happening around the city. I ended up here at around n...

How To See Your Listener Data On Pandora

It's been a long time coming. This past May at the SF MusicTech Summit I was told by Pandora's VP of Business Affairs, Chris Harrison, that this was coming. An exact date had yet to be announced. Well, AMP was officially unveiled yesterday. And it's awesome.AMP gives artists an i...

How To Write a Press Release (And Get Press)

I get a lot of questions about press. Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance that you will get an album review in...

9 Reasons Your Band Isn’t Getting Press

1) You Don't Have A StoryWhen was the last time you read a show preview or album review of a band that discussed the actual music: the song structure, guitar tones, harmonic and melodic choices, drum tones, the pocket, innovative syncopation, varied time signatures, sonic flouris...

How To Get Songs Placed On TV And In Movies

Last weekend at the ASCAP Music Expo at the Loews Hollywood Hotel I attended the Music Supervisor panel containing 5 music supervisors who actively place music in film and television.Over the course of my career, I've had about 30 TV placements (20 in the last year from my new re...

How To Submit To Pandora (Without a CD)

Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD.Finally.For as long as I can remember, the submission process for independent music has been an incredible headache. In the past, you had to submit...

Why I Hate Downloading Music

I'm sitting in on trumpet with another band at a gig tomorrow. The bassist (and head 'chart maker') just sent the horn section a Dropbox link to the charts and mp3s as a refresher to listen to before the gig.I clicked the mp3 link hoping it would open a player and I could just pl...

How To Make A Killer Promo Video

They say a picture tells a thousand words. Well, a video tells a million. You need that video that shows who you are. What you do best. Shows a bit of your personality. And sells you. Anyone who watches this video will think, 'yeah these guys got it.' This video you can pass alon...
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Latest News

Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin

This week, Ari is joined by grammy nominated engineer and producer Dana Nielsen, to discuss his career journey, collaborating with award winning artists, and making it as a mix engineer.
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