Media
Spotify Playlist Pitching Review of Playlist Push
For the past few years the industry has been obsessed with Spotify. And rightfully so. It has proven to be one of the most powerful tools at, wait for it, making money in the digital age. I know I know, this is totally counter-intuitive based on all the headlines you’ve read si...
Promo
This Company Will Print, Label And Ship Tour Posters
Jonathan Sexton hated shipping out his band posters to venues around the country. He hated standing in line at the post office. And the hand cramps after scribbling out show information for 50 different show dates are enough to cause carpel tunnel.Sexton teamed up with Mike Fabio...
Community
Get Ari’s Take On Your Album At The Next Meetup
The last Ari's Take meetup before my record release show was awesome. I met a bunch of very cool, dedicated musicians. I got a few fantastic CDs from them too. It gave me an idea. For this next meet up, Thursday July 24th at The Hotel Cafe in Hollywood (preceding my show of cours...
Promo
Why Are People (Not) Coming To Your Shows?
Until you have real fans who passionately love your music. Who fall asleep to you. Wake up to you. Drive to you. Work to you. Play to you. And make love to you. You need to figure out ways to get people out to your shows.In your early stages you won't have fans. You'll have peopl...
Media
How To Make A Killer Promo Video
They say a picture tells a thousand words. Well, a video tells a million. You need that video that shows who you are. What you do best. Shows a bit of your personality. And sells you. Anyone who watches this video will think, 'yeah these guys got it.' This video you can pass alon...
Promo
10 Steps To Sell Out Your Show
There's no point in playing a show if no one shows up. Just listing a show on your Facebook Page will not bring people. Bands sometimes think that all they need to do is go on tour and get their shows listed on the venue's website and people will magically show up because they ar...
Management
What’s a Publicist and Should I Get One?
I was going to write an entire post about the world of music PR and discuss when it's time to get a publicist and what you should expect to pay and WHAT THEY DO (most musicians have no idea), but I figured why not just interview a successful music publicist (and one who I have wo...
Promo
Fuck Facebook… In the Face
I hope you have heard by now that Facebook has changed the way that users see Page posts in their newsfeed. Before this move, Facebook's algorithm to display Page posts in users' newsfeed was mostly based on how many users initially interacted with the post organically (liked, co...
Community
How I Got 250 To My Debut CD Release (Getting Started)
The biggest question I get asked is 'how do I get started.' The easiest answer is 'with your friends.' Even rock stars started by playing shows in front of their friends at their local club. At your earliest shows you're not going to have 'fans,' you're going to have friends comi...
Media
It Doesn’t Take a Web Genius
To me, the most frustrating thing is when my friends' bands, who are incredibly talented, either don't know how the web works, don't care to learn the intricacies or just don't put the time in to understand what's important when interacting and posting on the web. People are lazy...
Latest News
Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin
This week, Ari is joined by grammy nominated engineer and producer Dana Nielsen, to discuss his career journey, collaborating with award winning artists, and making it as a mix engineer.