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Shows Sell, Events Sell Out

You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...

Friend Fatigue

You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...
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Latest News

Artist Manager on Release Strategy, Record Deals and the TikTok Ban

This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager
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