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Theo Katzman on Recording, Songwriting and Staying Independent

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

Spotify Opens Up ‘Discovery Mode’ Wide Enabling Artists To Get More Listeners and Streams – For a Cost

Discovery Mode is basically a program where Spotify will help get you more listeners by inserting your songs into other artists’ radio stations and general “autoplay” sessions - for an additional commission. More on the commission part in a minute. 

Artists Made $100,000,000 in Sales on Their Website

Now of course you’re wondering if in 2023 you need a website when you’ve got Instagram, Spotify, Facebook and TikTok. The short answer is yes. Yes, you absolutely need a website in 2023.

Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

Artists! Upload Your Spotify Wrapped Video Before November 18th

Spotify just announced that this year’s Wrapped, fans will get personalized messages from their favorite artists. 

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

How To Claim Your Artist Profile & Make The Most of [Spotify, Apple Music, Amazon and Pandora] “For Artists”

If you’ve had music on Spotify for more than a few years, you remember the days of muddling through the mystery-laden world of Rovi, asking gatekeepers and submitting tickets into a blackhole in an attempt to just get your...

How to Create an EPK (with Examples)

Some people call this a “one sheet” because all of the necessary information is on, well, one sheet. An EPK can be formatted a few different ways. These days, most people are either making it as a single (hidden)...

How to Rise Through the Spotify Charts

Is it realistic to think you can climb up the Spotify Charts? It’s definitely possible. But should you even care? Do the Spotify Charts actually matter? Are Spotify Charts Really That Important? As of February 2021, Spotify revealed they had 345...

This Is What You Get When You Fake Social Media Numbers

The headlines this past week read something like: LA Band Faked Social Media Numbers to Book a European Tour That No One Attended. Nearly every music outlet in existence has written about this incredibly peculiar saga. MetalSucks, in particular, has devoted wall to wall coverage...

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Artist Manager on Release Strategy, Record Deals and the TikTok Ban

This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager
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