Join the movement

Join the movement!

Join the movement!

How Neoni got 2 Billion Views & Streams as DIY Artists

DistroKid_ArisTake_728x90

Join the movement!

Neoni on the New Music Business Podcast

Must Read

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
How Neoni got 2 Billion Views & Streams as DIY Artists

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind the hit group Neoni, to discuss the shift in the industry towards video content, and how they were able to capitalize on their own TikTok virality. Additionally they explain why they chose to stay independent despite being approached by numerous labels, and how staying DIY has helped their career. They also discuss their release strategy and how they go about maximizing attention on various platforms despite not yet touring. To wrap up the interview, they provide insight into how other artists can find success while remaining independent.

Caitlin and Sid blend Alternative Pop with electronic music, creating a unique sound as Neoni. Since 2020, they have steadily built a substantial catalog, releasing their breakout debut album, Wars in a Wonderland, in the fall of 2021, followed by All My Favorite Monsters in 2022. With two viral TikTok hits, “Darkside” and “Royalty,” amassing over 2 billion views, and a rapidly growing social media presence, Neoni continues to gain organic traction with each new release

Chapters
00:00 Intro
04:35 New project releases, live shows, and YouTube covers
09:22 Neoni’s journey and evolution
16:33 How DJs influenced their sound
21:03 From 20k to 250k streams a day
28:42 What taking meetings with major labels is like
36:02 How they convert listeners into fans
43:27 Leaning into social media for promotion
49:36 Why they still release horizontal videos
56:06 On live performing and touring

Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement
bandzoogle_banner_125x360

Podcast

How Fly By Midnight Went From YouTubers to Sold Out Tours

This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.
Advertisement
300X600 V2 (lifestyle)
bandzoogle_banner_125x360

Related Posts