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​This Music Publicist Has Upended the Entire PR Model

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The New Music Business with Ari Herstand - ​This Music Publicist Has Upended the Entire PR Model

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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This Music Publicist Has Upended the Entire PR Model

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This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

05:52 Welcome / background
10:20 PR model ten years ago, shifting from publications to playlists
15:55 What PR is and what a publicist does
25:21 Evolution of press rates and artist feedback
31:24 Relationship with fashion and music publication Lady Gun
41:58 Pay-to-play PR model
47:03 What is the point of music press right now?
53:21 Purple Bite’s business model
01:05:03 How Purple Bite guarantees placements
01:09:50 What it means to make it in the New Music Business

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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