How To Hack Spotify (and TikTok)

Ryan Vaughn and Ari Herstand on the New Music Business Podcast

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by Ryan Vaughn, Artist Manager at Backline Creative and CFO of Head Bitch Music.

00:00 – Welcome
07:14 – What does your day-to-day look like?
16:49 – “Fake” artists are actually real
20:45 – Breaking down “The Chillest” and his release strategy
28:00 – How to get your label verified through streaming platforms
30:00 – Spotify playlists and reporting
37:20 – Algorithmic strategies for independent artists, linear vs. exponential growth
52:00 – Hacking TikTok with the waterfall method, TikTok licensing, revenue share
1:00:00 – Discovery mode in Spotify

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take