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Building an Artist Management Empire and Breaking Country Artists with Bruce Kalmick

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Bruce Kalmick on the New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Building an Artist Management Empire and Breaking Country Artists with Bruce Kalmick

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by Bruce Kalmick, CEO of WHY&HOW, a full service artist management company.

00:00 – Welcome
08:02 – WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW
14:17 – The current state of the country music industry according to Bruce, and thoughts about breaking country music artists
19:30 – Breaking a country artist, being where your audience is
29:30 – Why having an in-house marketing staff makes a difference vs. hiring an agency
34:10 – How artist management works within WHY&HOW
39:00 – The importance of mental health for artists and those in the industry
47:27 – Starting his own record label, Hazel Street Records, post Triple-8
54:00 – Working with independent labels vs working with major labels

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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