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How a Major Label Markets an Artist Without TikTok

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The New Music Business with Ari Herstand - How a Major Label Markets an Artist Without TikTok featuring Alex Ciccimarro of RCA Records

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How a Major Label Markets an Artist Without TikTok

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

01:28 Alex’s creative journey
10:07 Working as Digital Marketing Director at Atlantic Records
12:33 Blog coverage: publicity vs. digital marketing
17:11 RCA Records and Joint Venture deals
26:11 Artists’ relationship with social media
50:31 Breaking down the marketing budget
53:44 Relationship between the artist team and the label
1:04:00 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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