Join the movement

Join the movement!

Join the movement!

How a Major Label Markets an Artist Without TikTok

Bandzoogle_EPK_Banner_660x80

Join the movement!

The New Music Business with Ari Herstand - How a Major Label Markets an Artist Without TikTok featuring Alex Ciccimarro of RCA Records

Must Read

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
How a Major Label Markets an Artist Without TikTok

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

01:28 Alex’s creative journey
10:07 Working as Digital Marketing Director at Atlantic Records
12:33 Blog coverage: publicity vs. digital marketing
17:11 RCA Records and Joint Venture deals
26:11 Artists’ relationship with social media
50:31 Breaking down the marketing budget
53:44 Relationship between the artist team and the label
1:04:00 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement
TIDAL (vertical sidebar) banner ad

Podcast

How Booking Agents Negotiate

 Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast JJ Cassiere is the co-founder of 33 & West, an independent talent...
Advertisement
DistroKid_ArisTake_120x600
Tunecore_2024_300x600

Related Posts