digital media

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

Explaining the Metaverse for Musicians

Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband. In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.
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How This UK Indie Label Sold 25K Records For 1 Band First Week

This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.
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