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Madison McFerrin Stays “Fiercely Independent” With Her Nontraditional Team

This week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week).

7 Ways to Find a Manager

The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. Finding a manager is about timing, being in the right place at the right time and, really, making it seem like you don’t need a manager.

Indie Touring and How To Build Your Team with The Suffers

Joining us this week on the New Music Business is Kam Franklin, lead singer of the Houston-based soul band, The Suffers.

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label

In this week’s episode, I spoke with artist NEFFEX and his manager Ryan Sullivan. We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.
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How Booking Agents Negotiate

 Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast JJ Cassiere is the co-founder of 33 & West, an independent talent...
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