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Atlantic Records

How a Major Label Markets an Artist Without TikTok

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
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Latest News

Bandzoogle launches Merch Table Lite: a customizable commission-free online merch storefront for musicians

Musicians can now effortlessly set up a customized, commission-free online storefront using Bandzoogle’s new Merch Table Lite plan—without building a full website.
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Ari's Take and 26 Things to do before you release a song or album

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