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Ari Herstand

Dance Music Record Labels Do It Differently

Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.

TikTok Music Marketing Grows Up

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

Dear House Sound Engineers: We Love You, We Need You, Please Stop.

Few people in the live music industry give me as much anxiety as the house sound engineers.

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer.

​This Music Publicist Has Upended the Entire PR Model

This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

How to Navigate the New Live Music Industry

Today’s episode compiles interviews from some of our favorite past guests in the touring space.

How to Pitch Your Music for Sync

Over the past couple years, we've published so many special episodes covering sync and music supervision that we decided to put together highlights of some of our favorite guests.

Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.
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Latest News

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

This week, Ari is joined by Haley Joelle, an independent singer-songwriter and artist whose music has resonated with millions of listeners around the world.
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