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Is Music Marketing With TikTok Still Viable

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Suzy Yoder on The New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Is Music Marketing With TikTok Still Viable - The New Music Business Podcast

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

00:00 – Welcome
07:43 – What has shifted in the music marketing landscape recently?
12:22 – TikTok music marketing for emerging artists
24:44 – Choosing the right parts of your song
31:26 – Where do you put your energy into marketing a new song?
40:57 – The burnout factor in a TikTok-driven music industry
50:11 – How do you determine success on the platform?

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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