This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.
00:00 – Welcome
07:43 – What has shifted in the music marketing landscape recently?
12:22 – TikTok music marketing for emerging artists
24:44 – Choosing the right parts of your song
31:26 – Where do you put your energy into marketing a new song?
40:57 – The burnout factor in a TikTok-driven music industry
50:11 – How do you determine success on the platform?
Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take