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This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

00:00 – Welcome
04:28 – Dr. Clips’ story in vertical content
13:45 – Actionable steps for creating vertical content
20:45 – Artists starting from square zero in vertical content
27:02 – Content shoots vs. video shoots
32:52 – What is working on TikTok for musicians
40:21 – Dance trends, using fan feedback for fresh creative
44:45 – Advice for artists who don’t want to create video content

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take