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How TikTok Music Videos Go Viral

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Evan Blum on The New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How TikTok Music Videos Go Viral - The New Music Business Podcast

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

00:00 – Welcome
04:28 – Dr. Clips’ story in vertical content
13:45 – Actionable steps for creating vertical content
20:45 – Artists starting from square zero in vertical content
27:02 – Content shoots vs. video shoots
32:52 – What is working on TikTok for musicians
40:21 – Dance trends, using fan feedback for fresh creative
44:45 – Advice for artists who don’t want to create video content

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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