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From Gamer to Billion Stream Club as a DIY Artist/Producer

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TheFatRat on the New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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From Gamer to Billion Stream Club as a DIY Artist/Producer with TheFatRat

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

TheFatRat is known to be the world’s most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.

Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.

00:00 – Welcome
00:57 – Ari’s intro
04:19 – TheFatRat’s journey from music producer to viral sensation
10:03 – TheFatRat’s experience with remixing major artists
18:39 – Growing streaming numbers through others’ YouTube videos
24:34 – Monetizing music on YouTube
31:29 – Promoting music on YouTube and social media
41:40 – Picking the right distribution platform for you
52:24 – Dealing with royalties and how TheFatRat manages his career

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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