Media

On my Q&A Zoom call yesterday with some Ari’s Take Academy students, one of them was lamenting about hiring publicists in the past and being very disappointed with the results. If you’ve ever hired a publicist as an emerging artist, I would imagine you feel the same. 

This week, Ari is joined by Jaclyn O'Connell—artist manager and media strategist—to talk touring, fan growth, and career sustainability.

This week, Ari is joined by Alex Taggart, an expert on the Chinese music market, to discuss the ins and outs of China’s music industry.

This week, Ari is joined by George Karalexis & Donna Budica, the co-founders of TEN2 Media, to discuss YouTube growth and monetization.

The following was developed in collaboration with Groover, a company Ari’s Take is proud to be partnering with. When you purchase from links on this page, we may earn an affiliate commission. PR is changing: Alternatives for Today's Indie Artists In...

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard to discuss the current state of music journalism.

On this International Women’s Day, I’d like to celebrate the achievement of the most inspiring woman I know.  The first time I saw Annabel Lee perform was at an intimate songwriter night in Los Angeles. The room was in disbelief...

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com.

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.

A decade ago it was nearly impossible for independent musicians and artist managers to find free resources to help them navigate the music business and develop a healthy music career. Now, the internet is flooded with self-proclaimed “gurus,” talking heads, marketers, former managers, musicians and everyone else who knows how to post a blog or distribute a podcast. The modern music industry is anything but a straight line. It can be challenging to weed through all the nonsense to get through to the Gold.