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Variety Music Editor on the State of Music Journalism

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The New Music Business with Ari Herstand - Variety Music Editor Shirley Halperin on the State of Music Journalism

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Variety Music Editor on the State of Music Journalism

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

THIRD EDITION of How to Make It in the New Music Business here.

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”

04:00 Welcome
12:29 The focus of Variety Magazine’s music department
17:13 Is Variety covering the subculture?
21:08 Variety’s readership and purpose of music journalism
24:10 Interpolations explained
28:09 Challenges for journalists versus consumers
42:02 Who holds the most power, editors or algorithms?
45:54 Where the music industry is heading
47:25 Lyrics being used against rappers in criminal trials
50:18 Concert cancellations and navigating cultural outrage
54:35 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Ari's Take Academy - Apply Now
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The Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play. Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.
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