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Variety Music Editor on the State of Music Journalism

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The New Music Business with Ari Herstand - Variety Music Editor Shirley Halperin on the State of Music Journalism

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Variety Music Editor on the State of Music Journalism

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

THIRD EDITION of How to Make It in the New Music Business here.

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”

04:00 Welcome
12:29 The focus of Variety Magazine’s music department
17:13 Is Variety covering the subculture?
21:08 Variety’s readership and purpose of music journalism
24:10 Interpolations explained
28:09 Challenges for journalists versus consumers
42:02 Who holds the most power, editors or algorithms?
45:54 Where the music industry is heading
47:25 Lyrics being used against rappers in criminal trials
50:18 Concert cancellations and navigating cultural outrage
54:35 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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