Algorithm

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com.

Joining us this week on the New Music Business is Kam Franklin, lead singer of the Houston-based soul band, The Suffers.

Our guest this week on the New Music Business is Dan Runcie, the founder of the podcast and research group Trapital.

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.