Ari Herstand

How To Verify Your Twitter Account

It only took Twitter about 10 years, but they have finally opened up account verification to the non-elites. In the past, the only way to get a Twitter account verified was to know someone at Twitter. Seriously. I once asked a musician with the magical blue verified check mark ne...

Should You Take The Gig Or Pass?

I want to clear up a few things after yesterday's 9 Times It's OK To Ask Musicians To Play For Free bombshell. 99% of you got it was sarcasm. But for the 1%, heyyyyoooo! I got your emails. And also, I posted it to Digital Music News to reach the broader music community - namely...

Don’t Make This Mistake With Your Email List

I got a an email from one of my favorite singer/songwriters yesterday. I've been on his email list for a couple years now and I go to his shows whenever he plays in town - which is often because he lives here. In this email he discussed that he had all the songs written for his n...

How To Make A Music Video On A Tiny Budget

I just released a music video (see above). It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up...

Is Your Facebook Musician Page Doing More Hurt Than Help?

I'll admit it, I'm a Facebook junkie. Hopelessly addicted. If I don't get my daily (hourly) fix I start to have withdrawal. It's pathetic. I fully admit it. But alas, this is the world we live in.I was invited to a friend's record release show Event today on Facebook. I had seen...

9 Things You Didn’t Know About The College Music Market

A lot of musicians want to play colleges, but most don't really know what that means. As someone who has played over 100 official university sponsored shows around the country, it's a field I know quite intimately. From the schools surrounded by a hundred miles of corn to the tho...

How To Make The Most Amount Of Tips At The Gig

So as many of you know I was off the grid last month in New Orleans on a (book!) writing retreat. As much as I love LA, it's very difficult to block out all the distractions of my daily life and solely focus on a creative pursuit. Meetings and (acting) auditions come up and it's...

Why Exactly Is Spotify Being Sued And What Does This Mean?

On December 28th, 2015 long-time streaming foe, David Lowery, who runs the Trichordist blog and fronts the bands Camper Van Beethoven and Cracker, filed a class-action lawsuit seeking at least $150 million in damages against Spotify. The lawsuit alleges that Spotify knowingly, wi...

9 Essential Things Every Musician Must Have In 2016

I'm a 'curator' on Fluence. That means, if you want to pay me to listen and review your music (with the possibility of sharing it), you can pay me to do it. 80% of the submissions I get are not very good, 15% are good, but not great and then occasionally I receive something so st...

5 Incentives To Get Fans To Sign Your Email List Online

Giving away song downloads used to be the standard incentive to get people to sign up for your list. Now that fewer and fewer people want to download music, you have to come up with other incentives to get them to sign up. It's best to list on your website what the fan will get i...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

This week, Ari is joined by manager Joseph Pepin to discuss how artists turn viral moments into lasting careers.
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