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This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer. Oskar breaks down the “overnight” success that was actually years in the making—from the days of sending 500 cold emails to labels with no response to finding his home at 7CULT.
In this episode, Ari and Oskar talk about the marketing strategies that helped him scale from 40k monthly listeners to 11 million, why “simple” content often outperforms high-production on TikTok, and the surreal feeling of playing Coachella as his first-ever music festival.
https://www.instagram.com/_oskarmedk/
03:54 – Intro: The Release of Oskar’s Debut Album Feel
05:24 – Albums vs. Singles: Building a Body of Work in the Streaming Era
09:12 – The Remix Story: How Khalid Ended Up on a Remix
12:52 – Behind the Tracks: Songwriting and Collaborating Remotely
17:19 – The Early Grind: From iPad Beats to Music School in Norway
19:00 – From 0 to 1: The “Hustle” of Emailing 500 Record Labels
20:17 – Breaking Through: Finding the Right Label via LabelRadar
25:12 – Marketing Strategy: Simple Content vs. High-Production TikToks
33:42 – Moving to the Stage: Transitioning from Studio Producer to Live Act
40:40 – The Coachella Milestone: Playing Your First-Ever Festival
44:29 – The Future of Music: Addressing the AI Debate and “Making It”
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
