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Ari Herstand

How To Kill a 30 Year Career in 5 Minutes

The simple answer is: alienate your audience. This is exactly what Michelle Shocked did last Sunday at Yoshi's in San Francisco.Shocked had built a career over 30 years of activist folk music that targeted a progressive, LGBT friendly crowd.Then, in a moment, she did the equivale...

The Art of Asking

Everyone watch Amanda Palmer's brilliant Ted talk. I'll wait the 13 minutes.Ok, now that you're in tears and are just as inspired as I am, let's take something away from this.No musician in the world is a better asker, connector, motivator or promoter, in my opinion, than Amanda...

Skip The Party Tonight, Become a Rockstar Tomorrow

Darren Campbell wrote in (via the Request a Topic below) and asked I write on this... so here it is!'The chief cause of failure and unhappiness is trading what you want most for what you want right now' - Zig ZiglarSome people claim that college is about the party. College isn't...

How To Pimp Out Your CD Release Show

The night of your album release show should be the biggest night of your career to date. If you've done your job right, the show will be packed if not sold out. The reason more people typically come to album release concerts than your Wednesday night 4 band bill show is because i...

You Should Try Out for American Idol (The Relatives)

Holidays are especially stressful for musicians. This is the time that uncle Joe always asks with a condescending smirk 'so how's the music thing going?' Aunt Jane then chimes in 'you should try out for American Idol! You'd be great.' This is either the point where you smile, nod...

Free Bird! (Covers vs. Originals)

Scott Palahniuk wrote in (via the Request a Topic below) and asked about cover songs and how an opener should order their set. And Ian J wrote in asking: 'they ask you to play for three hours, but having that much original material is hard. Is it singer/songwriter suicide to sing...

What’s a Publicist and Should I Get One?

I was going to write an entire post about the world of music PR and discuss when it's time to get a publicist and what you should expect to pay and WHAT THEY DO (most musicians have no idea), but I figured why not just interview a successful music publicist (and one who I have wo...

Copyright Your Song or GLEE Will Steal It

I know basic US music copyright law. I mean, I'm no lawyer, but I studied it in college and just spent a couple hours on the US Copyright website to brush up. Technically as soon as you put your song in a fixed form (paper, cd, digital counts - performing it does not) then it's c...

How To Setup A Headlining Show

I've played countless 'local' gigs with a 4 band bill where everyone had an equal draw, many 'opening' gigs where the headliner clearly brought the majority of the room and I've headlined (both locally and on tour) where I clearly brought the majority of the room.When you're just...

9 Things Every Musician Needs To Know About The Sound Guy

As much time as you spend in your rehearsal space perfecting your sound, it won't mean anything if it's botched coming out of the PA. All the money you spent on new pedals, amps, guitars and strings doesn't matter if the mix is off in the club.The sound guy (or gal) is the most i...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Producer Manager on Points, Payment, Sessions and Publishing

This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management
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