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Ari Herstand

Why Music Managers Just Don’t Cut It (The NEW Team)

Back in the day artists created and managers managed. The end.When I hear artists today say 'I just want to make music, I don't want to do any of the business stuff.' I want to scream 'YEAH, ME TOO!'But that's not today's reality.Artists who are lucky enough to have a manager who...

When Paying For Music Works

My ears are ringing.I bring ear plugs wherever I go. They're in a little plastic pinch-to-open container on my keychain. I put them in whenever I'm at a loud concert. Well most concerts really. Except for those at the Hotel Cafe. Because they know how to mix. It's a listening roo...

Why Are People (Not) Coming To Your Shows?

Until you have real fans who passionately love your music. Who fall asleep to you. Wake up to you. Drive to you. Work to you. Play to you. And make love to you. You need to figure out ways to get people out to your shows.In your early stages you won't have fans. You'll have peopl...

Network Like A Music Pro At The First Ari’s Take Meetup

Fill up your business card pocket protector containers. Unwrap your CDs. Update your email signatures.The first Ari's Take meetup has arrived!I'd been planning on holding some form of gathering of minds in the physical world for sometime now after many reader requests. As much as...

What Musicians Can Learn From The Olympics

I don't own a television. 10 years ago that would have seemed ludicrous. But now, in a Netflix, Hulu, HBO Go world, it's quickly becoming the norm. At least for those under 30. So, needless to say, I haven't watched much of the Olympics this year. I was on a Southwest flight the...

What I Learned From My $12 Cup Of Coffee

Last night I went to a spot in Koreatown known for their coffee. I learned this after I went in. Actually, I was just walking around the neighborhood looking for a cafe and found this spot because they had a sign out front with a photo of a sexy looking coffee cocktail.My brother...

How To Submit To Pandora (Without a CD)

Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD.Finally.For as long as I can remember, the submission process for independent music has been an incredible headache. In the past, you had to submit...

Why I Hate Downloading Music

I'm sitting in on trumpet with another band at a gig tomorrow. The bassist (and head 'chart maker') just sent the horn section a Dropbox link to the charts and mp3s as a refresher to listen to before the gig.I clicked the mp3 link hoping it would open a player and I could just pl...

Don’t Be Late. Ever.

If LA has taught me anything, it's the importance of networking. I go on lunch and coffee dates (and set even more potential 'let's grab lunch sometime' dates) like I'm starving and undergoing life threatening caffeine withdrawal.The thing is, sometimes my dates are late. And I'v...

How To Act Completely Unprofessionally

Many of you have been following the MondoTunes drama on Twitter (here), (here) and (here). I reviewed them (and 6 other digital distribution services). Before I posted my full report, the founder, Steve Norris sent me a looooong email trashing the other services. I ignored it and...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.
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