Ari Herstand
Promo
This Company Will Print, Label And Ship Tour Posters
Jonathan Sexton hated shipping out his band posters to venues around the country. He hated standing in line at the post office. And the hand cramps after scribbling out show information for 50 different show dates are enough to cause carpel tunnel.Sexton teamed up with Mike Fabio...
Contact
How To Get More Mailing List Subscribers
Last night I had an incredible show at one of my favorite places to play in the country, The Hotel Cafe. I got to meet many awesome Ari's Take readers. At the end of the night, after I finished chatting with everyone by the merch booth, I glanced at my mailing list clipboard and...
Shows
8 Things You’re Forgetting To Do On Show Day
I meet (and play with) too many musicians who don't want to get to the venue early enough. Some like to arrive shortly before they need to play, others slightly before doors and others feel they're being responsible by allowing the bare minimum amount of time they believe they'll...
Community
How To Easily Rent Gear On The Road
It's a common problem in the touring music community. Touring Band X amp breaks down before their show in Minneapolis. They scramble to seek out rental companies, but none exist. So the band calls the venue to ask for suggestions. The venue calls local musicians in town they thin...
Booking
Tour Booking Will Never Be The Same After This
Between 2006 and 2009, brothers Kyle and Bryan Weber had played (and booked) over 600 shows with their band Zelazowa. From conversations they had with other bands they met on the road about the best venues to play in various cities, the Weber brothers got an idea. Because there r...
Media
How To Write a Press Release (And Get Press)
I get a lot of questions about press. Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance that you will get an album review in...
Community
Get Ari’s Take On Your Album At The Next Meetup
The last Ari's Take meetup before my record release show was awesome. I met a bunch of very cool, dedicated musicians. I got a few fantastic CDs from them too. It gave me an idea. For this next meet up, Thursday July 24th at The Hotel Cafe in Hollywood (preceding my show of cours...
Web
10 Social Media Mistakes Bands Make
1) Your Call To Actions Are Too FrequentDon't enter every contest you stumble upon that could win you $100 in recording gear. Pick and choose the best contests that can advance your career the most. Nearly every band driven contest is based on votes. Some, however, CAN be extreme...
Media
9 Reasons Your Band Isn’t Getting Press
1) You Don't Have A StoryWhen was the last time you read a show preview or album review of a band that discussed the actual music: the song structure, guitar tones, harmonic and melodic choices, drum tones, the pocket, innovative syncopation, varied time signatures, sonic flouris...
Community
Top Music YouTubers Reveal Their Secrets At VidCon
From left: Margaret Gregory, Alejandro Manzano, Tyler Ward, Mike Falzone, David Choi, Meghan Tonjes, Peter HollensI originally wrote this for Digital Music NewsThis past weekend in Anaheim, CA was the world's largest gathering of YouTube lovers. Nearly 19,000 people attended the...
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News
Resources, Support and Financial Aid for Music Industry Professionals Affected by the LA Fires
As the long road to recovery begins for our Los Angeles community after the wildfires upended our city, many organizations are doing their part to support the musicians and other music industry professionals who have lost their homes. Here is an updated list with links on how to apply.
