Podcasts
How a Major Label Markets an Artist Without TikTok
Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
TikTok
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
Latest News
A Human Classical Pianist Composing With AI
This week, Ari is joined by AyseDeniz, a classical pianist who’s using AI music generation tools to compose new music.