TikTok

This week, Ari is joined by Cody Fry, an orchestral arranger of contemporary music, to discuss going indie after his major label deal.

So it seems we are just 17 days away from a US TikTok ban.

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.

This week, Ari is joined by Justin Bryte and Slavo of the hit group, Fly By Midnight, to discuss their journey as independent artists.

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect.

UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.