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TikTok Music Marketing Grows Up

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The New Music Business Podcast with Ari Herstand - TikTok Music Marketing Grows Up

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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TikTok Music Marketing Grows Up

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

04:47 Welcome
07:17 Music industry gatekeepers
10:48 Explosion of influencer marketing, working with every major label
12:43 How the TikTok platform has matured
17:03 Artists targeting the correct demographics
24:24 How Songfluencer runs campaigns and achieves artists’ goals
32:33 Is it necessary for artists to have a presence on TikTok?
38:20 Advice for artists for don’t understand the platform
42:44 Collaborating with both legacy and emerging artists
52:00 Social media posting schedule
56:11 What it means to make it in the new music business

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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