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TikTok

Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

Mothica Went Viral on TikTok at Just the Right Time

After Mothica's song went viral on TikTok, she gained a lot of traction on streaming platforms. She garnered more than 25 million streams on Spotify in 2020.

TikTok and Instagram Influencers with Ultra Records Marketing Director

Bina Fronda is the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more.
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Latest News

Can The Music Industry Be a Safe Place?

This week, Ari is joined by Katie Tucker, Founder of Sharp Edges Records, to discuss advocacy and inclusion in the music industry.
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