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How Tai Verdes Went from TikTok to Top 40

Ryan Chisholm is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department. In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels.

How Glass Animals Went Viral on TikTok

Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL, providing marketing services for some of today's most popular artists. In this episode, he also discusses ways independent musicians can leverage TikTok in their own careers.

How This Vibraphonist Became a TikTok Influencer and Hit Songwriter with Justin Vibes

Justin Vibes is a multi-platinum songwriter, producer, vocalist, and vibraphonist. In this episode, he discusses how he went viral on TikTok, incorporating the vibraphone into mainstream music, and his career as a solo artist and collaborator.

Ritt Momney on TikTok Fame and Numbers Perspective

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On."

Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live

Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene.

How to Go Viral on TikTok from Flighthouse

Austin Georgas is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So."

Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

Mothica Went Viral on TikTok at Just the Right Time

After Mothica's song went viral on TikTok, she gained a lot of traction on streaming platforms. She garnered more than 25 million streams on Spotify in 2020.

TikTok and Instagram Influencers with Ultra Records Marketing Director

Bina Fronda is the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more.
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This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
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Ari's Take and 26 Things to do before you release a song or album

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