TikTok

How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.

Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.

He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.

This Artist-Run Record Label is Competing with the Majors in a Big Way

This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.

Naethan Apollo Is Building a Fantasy World of Real Fans

This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.

How To Make It in Country Music from Bailey Zimmerman and Nate Smith’s Manager

This week, Ari is joined by Simon Tikhman, the co-founder of The Core Entertainment, to discuss how to break as a country artist today.

How Independent Music Publishing Works (Or Doesn’t)

This week, Ari is joined by Marc Caruso, CEO and co-founder of Angry Mob Music, to discuss the evolving landscape of music publishing.

Cody Fry on Leaving a Major Record Label and Finding His Niche Fronting Orchestras

This week, Ari is joined by Cody Fry, an orchestral arranger of contemporary music, to discuss going indie after his major label deal.

What’s Your Legacy (Drones, Orbs, and the Dylan Movie)

So it seems we are just 17 days away from a US TikTok ban.

Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

This week, Ari is joined by the band DOUBLECAMP to discuss how they built such a successful independent career.
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Latest News

How a Direct-To-Fan Rollout Secured a Billboard Top 10

This week, Ari is joined by Dee Diaz, VP of Marketing at Reach Records, to break down Lecrae’s Billboard Top 10 album rollout.
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