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How Neoni got 2 Billion Views & Streams as DIY Artists

This week, Ari is joined by sisters Caitlin & Sidney Powell, the artists behind hit independent group, Neoni.

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

This week, Ari is joined by Haley Joelle, an independent singer-songwriter and artist whose music has resonated with millions of listeners around the world.

Hip Hop for Kids? Snoop Dogg’s TV show and Origin of the Viral Hit “Go Go Go, Who’s Next”

Ari is joined by producer and creator of hit kids show “Doggyland,” Claude Brooks, to discuss his journey of building a successful show and the importance of perseverance and consistency. They also touch on how his journey on he collaborated with Snoop Dogg, as well as the impact of social media platforms in promoting his work.

Is Music Marketing With TikTok Still Viable

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

How TikTok Music Videos Go Viral

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

UPSAHL on Pop Songwriting Sessions and the Economics of Touring

UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.

Hip Hop Expert Discusses State of the Music Industry

Our guest this week on the New Music Business is Dan Runcie, the founder of the podcast and research group Trapital.

The Business of Hit Songwriting with Bonnie McKee

Joining us this week on the New Music Business is the hit songwriter and producer, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

How He Made $250K on his NFT Song After He Was Dropped From Sony

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.
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A New Kind of Record Label

This week, Ari is joined by Ankit Desai, CEO of SNAFU Records, and Mira Howard, head of SNAFU's Song Fund.
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