fbpx

Join the movement

Join the movement!

Join the movement!

Share this:

TikTok and Instagram Influencers with Ultra Records Marketing Director

Unlimited Release on Tunecore for only $14.99/year

Join the movement!

Bina Fronda Ultra Records

Must Read

How To Crack TikTok for Musicians (From the Major Label Experts)

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.

How This Band Made $250K Livestreaming From Home

Robert Brown, the founder and front man of the steampunk band Abney Park remembers one week in March 2020...

Musicians Are Being Held Hostage By Record Labels in California – The Fair Act

Did you know that there is a law on the books in California that states a company cannot bind someone to a personal services agreement for longer than 7 calendar years - unless they are a RECORDING ARTIST?! That’s right, in 1987 the slimy, slippery, soulless major record labels successfully lobbied the California legislature to add an amendment to exempt recording artists from this law meant to protect people from long-term, predatory contracts. But finally, California might have a chance to right these historic wrongs with the new Bill AB-2926 (Kalra) that has been introduced.
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
TikTok and Instagram Influencers with Ultra Records Marketing Director | The New Music Business

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This week’s guest is Bina Fronda. She’s the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more. This was recorded live from Bina’s apartment in Brooklyn, NY. She had just gotten back from a concert and festival.

We talk about a bunch of stuff, but specifically we dig into influencer marketing. The thing that I was interested to learn about was how they get in touch with TikTok “influencers” (people with huge followings on the platform, or social media in general). If you ever wondered how those influencers choose which song(s) to dance to, well, oftentimes it’s labels paying them to do those dances, skits, or anything like that.


Quick links:

3:54 – Who distributes Ultra Records, and how long Bina has been at the label
9:50 – Amazon Music’s official playlists and getting support from Amazon
11:57 – About Ultra Records and a background of the label
15:05 – Bina’s role as a marketing director at Ultra Records
17:20 – Bina walking us through the the single release process
31:07 – The rollout strategies for each release and when the planning and rollout begins
37:15 – Who are dance influencers and how do you get in contact with them?
41:15 – What is a Latin influencer?
48:23 – How TikTok influencer marketing works and how to connect with them
54:45 – How to gauge effectiveness of a TikTok campaign
1:00:00 – Gamer artists on Twitch and how to connect with them
1:06:45 – Ultra Records’ advertising campaigns with Facebook, Google, YouTube, etc
1:17:20 – Where Ultra Records puts most of its ad spend
1:19:15 – Does Ultra Records run the ads for the releases or do the artists and their managers do them?
1:20:40 – What does it mean to Bina to make it in the new music business?

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement
Unlimited Release on Tunecore for only $14.99/year

Podcast

How He Made $250K on his NFT Song After He Was Dropped From Sony

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.
Advertisement
Unlimited Release on Tunecore for only $14.99/year
DistroKid_ArisTake_120x600

Related Posts