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How to Go Viral on TikTok from Flighthouse

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Austin Georgas Flighthouse TikTok New Music Business Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How to Go Viral on TikTok from Flighthouse | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today’s guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They’ve worked on previous campaigns like Doja Cat’s “Say So,” Internet Money’s “Lemonade,” Surfaces’ “Sunday Best,” and Arizona Zervas’ “Roxanne.” They are one of the best at what they do.

Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you’re new to influencer marketing and TikTok, you’re going to get a ton of valuable information out of this conversation.

6:00 – Background on Flighthouse and Austin Georgas
9:52 – The “Roxanne” campaign on TikTok
12:24 – Who is considered a “micro influencer”?
14:27 – TikTok’s algorithm works much differently than Instagram’s
18:45 – What it’s like engaging micro influencers for a campaign
20:55 – Macro influencers and running campaigns with them
25:44 – What does viral and “number of videos” mean on TikTok?
29:29 – Using sounds on TikTok
39:36 – Does Flighthouse give creative guidance to influencers they’re working with?
42:03 – How Flighthouse decides on influencers’ compensation
48:10 – Working with labels’ artists
51:19 – How many influencers does Flighthouse have in their roster?
52:17 – Why doesn’t money go as far anymore on TikTok?
54:11 – How does an independent artist find micro influencers on TikTok?
1:00:42 – What it means to Austin to make it in the new music business

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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