Today’s guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They’ve worked on previous campaigns like Doja Cat’s “Say So,” Internet Money’s “Lemonade,” Surfaces’ “Sunday Best,” and Arizona Zervas’ “Roxanne.” They are one of the best at what they do.
Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you’re new to influencer marketing and TikTok, you’re going to get a ton of valuable information out of this conversation.
6:00 – Background on Flighthouse and Austin Georgas
9:52 – The “Roxanne” campaign on TikTok
12:24 – Who is considered a “micro influencer”?
14:27 – TikTok’s algorithm works much differently than Instagram’s
18:45 – What it’s like engaging micro influencers for a campaign
20:55 – Macro influencers and running campaigns with them
25:44 – What does viral and “number of videos” mean on TikTok?
29:29 – Using sounds on TikTok
39:36 – Does Flighthouse give creative guidance to influencers they’re working with?
42:03 – How Flighthouse decides on influencers’ compensation
48:10 – Working with labels’ artists
51:19 – How many influencers does Flighthouse have in their roster?
52:17 – Why doesn’t money go as far anymore on TikTok?
54:11 – How does an independent artist find micro influencers on TikTok?
1:00:42 – What it means to Austin to make it in the new music business