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Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live

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Stand Atlantic New Music Business Ari Herstand Danny Potter

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live | New Music Business w/ Ari Herstand

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Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene. The band typically does 200 shows a year, and we talk about what it’s been like going from 200 shows to 0 shows.

We dig into how they got started, found their manager, and booking agents. We discuss tour buy-ons and what he thinks of the whole pay-to-play system.

3:22 – How Australia’s been during the pandemic
9:38 – Touring and the pop punk scene in Australia
13:59 – Music being cyclical and Stand Atlantic becoming accepted in the Australian music scene
17:30 – How most of Stand Atlantic’s fans discovered them
21:06 – Using social media to build a following and splitting up band members’ responsibilities
25:30 – Reckoning with streaming numbers
30:28 – David switching from the bassist to guitarist
38:04 – Stand Atlantic’s sponsorship with Fender
39:44 – Don’t fall for scams or pay-to-play situations
47:02 – Experimenting with livestream shows
51:48 – The process in creating “deathwish”
57:09 – How David defines success
1:00:49 – What it means to David to make it in the new music business

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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