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Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live

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Stand Atlantic New Music Business Ari Herstand Danny Potter

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live | New Music Business w/ Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene. The band typically does 200 shows a year, and we talk about what it’s been like going from 200 shows to 0 shows.

We dig into how they got started, found their manager, and booking agents. We discuss tour buy-ons and what he thinks of the whole pay-to-play system.

3:22 – How Australia’s been during the pandemic
9:38 – Touring and the pop punk scene in Australia
13:59 – Music being cyclical and Stand Atlantic becoming accepted in the Australian music scene
17:30 – How most of Stand Atlantic’s fans discovered them
21:06 – Using social media to build a following and splitting up band members’ responsibilities
25:30 – Reckoning with streaming numbers
30:28 – David switching from the bassist to guitarist
38:04 – Stand Atlantic’s sponsorship with Fender
39:44 – Don’t fall for scams or pay-to-play situations
47:02 – Experimenting with livestream shows
51:48 – The process in creating “deathwish”
57:09 – How David defines success
1:00:49 – What it means to David to make it in the new music business

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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