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Ricky Montgomery From Viral on TikTok to Major Label Bidding War

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Ricky Montgomery TikTok The New Music Business Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Ricky Montgomery From Viral on TikTok to Major Label Bidding War

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You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels. He ended up signing a deal with Warner Records.

This is a very interesting deal he signed. We get all into the weeds of this, so I encourage you to listen to the very end if you want to hear what major label deals look like for artists these days. He shares some really interesting anecdotes on how the bidding wars went down.

Quick links:

2:45 – Ricky Montgomery’s Los Angeles space and where he calls home
7:51 – About The Honey Sticks’ tour before the pandemic cancelled
11:15 – Ricky Montgomery’s success on TikTok and how it happened
17:14 – What inspired Ricky’s love for the digital world
22:27 – What it looks like running an indie career for The Honey Sticks
26:27 – How Ricky figured out and navigated the digital world
30:46 – How did Ricky convert his Vine fans over to other platforms when Vine died?
39:00 – Social media platforms have no regard for the creators that make their platforms thrive
41:44 – Why Ricky signed a major record deal and the details of his deal
54:20 – What’s the difference between a licensing deal and master ownership?
57:02 – The stories behind the re-releases of “Line Without a Hook” and “Mr. Loverman”
1:03:28 – What’s the next step for Ricky now that he’s signed a record deal?
1:09:50 – How are remote writing sessions working for Ricky? Does he like them?
1:14:48 – What it means to Ricky Montgomery to make it in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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