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Ritt Momney on TikTok Fame and Numbers Perspective

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Ritt Momney on TikTok Virality with Ari Herstand on New Music Business podcast

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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@Ritt Momney on TikTok Fame and Numbers Perspective

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Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song “Put The Records On.” This virality propelled him into a favorable deal with Disruptor Records under Columbia Records.

Jack talks about how he distributed “Put The Records On” via TuneCore and why he signed it over to Disruptor Records. We also discuss perspective, numbers, approaching social media.

3:55 – Living in Los Angeles and how Ritt Momney met his manager
8:00 – Prior to getting a manager, was there traction with Ritt Momney?
9:45 – Perspective when achieving your goals
12:50 – Not having human connection after releasing “Put The Records On” and getting the reactions on social media
19:05 – How “Put The Records On” went viral on TikTok
22:17 – When Disruptor Records approached Ritt Momney and why he signed with them
36:10 – What the next phase of Ritt Momney looks like
44:17 – Tour and festival plans for Ritt Momney
49:58 – What it means to Ritt Momney to make it in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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State of the Industry | ATA Instructor Round Table

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