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Ritt Momney on TikTok Fame and Numbers Perspective


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Ritt Momney on TikTok Virality with Ari Herstand on New Music Business podcast

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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@rittmomney on TikTok Fame and Numbers Perspective

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song “Put The Records On.” This virality propelled him into a favorable deal with Disruptor Records under Columbia Records.

Jack talks about how he distributed “Put The Records On” via TuneCore and why he signed it over to Disruptor Records. We also discuss perspective, numbers, approaching social media.

3:55 – Living in Los Angeles and how Ritt Momney met his manager
8:00 – Prior to getting a manager, was there traction with Ritt Momney?
9:45 – Perspective when achieving your goals
12:50 – Not having human connection after releasing “Put The Records On” and getting the reactions on social media
19:05 – How “Put The Records On” went viral on TikTok
22:17 – When Disruptor Records approached Ritt Momney and why he signed with them
36:10 – What the next phase of Ritt Momney looks like
44:17 – Tour and festival plans for Ritt Momney
49:58 – What it means to Ritt Momney to make it in the new music business

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

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