Ari Herstand
Podcasts
How a Major Label Markets an Artist Without TikTok
Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.
Podcasts
What Music Can Learn From The Comedy Industry
Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.
Podcasts
The Spotify Interview
Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.
Podcasts
Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent
Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado...
Podcasts
VÉRITÉ on NFTs and 350 Million Streams Without a Label
VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.
Podcasts
College Booking and When Touring Is Coming Back
Ari Nisman and I talk about how the college entertainment market works; how the military booking market works; how much they pay for all of that; and how much each booking earns. Surprisingly they're paying guarantees. You're not having to worry about promoting those shows. So we break all of that down.
Podcasts
Disney Music Supervisor on Placing Music for Trailers
Brian Vickers works on the in-house trailer department at Disney, which they call "The Hive." He's worked on a number of Disney films, including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King.
Podcasts
Twitch VP of Music: $50K+/yr Only Takes 183 Fans
My guest today is Tracy Patrick Chan. He is currently the Head of Music at Twitch. He is the top honcho; the dude; he's the guy in charge of the direction of all things music at Twitch. He started at Twitch at the beginning of the pandemic in early 2020.
Podcasts
Mothica Went Viral on TikTok at Just the Right Time
After Mothica's song went viral on TikTok, she gained a lot of traction on streaming platforms. She garnered more than 25 million streams on Spotify in 2020.
Podcasts
How California Musicians Got F’d (and Now Relief) Under AB5
The music community got a major win when California governor Gavin Newsom signed AB2257 into law, the bill I and so many others, namely the organization I helped found, Independent Music Professionals United, helped write and get passed to save the California music economy from collapse.
Latest News
Artist Manager on Release Strategy, Record Deals and the TikTok Ban
This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager