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Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

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The New Music Business with Ari Herstand - Connecting Emerging Artists with Strategic Investors Without Retaining Ownership with Indify

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

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Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers.

03:05 Welcome
04:34 Why “artists are founders” within Indify’s investment marketplace
07:28 How Indify is different from a record label
11:24 The relationship between investors and artists
16:50 How Indify discovers artists and investors
28:14 What happens after an artist gets funding 
33:00 SEB’s success with “seaside_demo” and TikTok influencer marketing
37:56 How Indify is different from a record label (continued)
43:11 The solution for talented artists fighting social media and streaming algorithms
49:42 How Indify discovers artists (continued)
51:16 Indify’s partnership with new artists and the total investors involved
55:30 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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