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Live Nation Urban VP on Festivals, Touring and Promoting Culture

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The New Music Business with Ari Herstand - Live Nation Urban VP on Festivals, Touring and Promoting Culture

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Live Nation Urban VP on Festivals, Touring and Promoting Culture

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.

03:45 Welcome
04:21 Live Nation Urban
06:12 Involvement with festivals and booking emerging artists
09:34 How emerging artists can get on Live Nation’s radar
16:24 Black Tour Directory and embracing the term “Urban”
22:50 Educational initiatives with the DASH program
25:27 ​​Launching the music-based video streaming service APEX
28:29 Breaking down the operations of a Live Nation promoter
33:13 Advice to indie artists wanting to go on tour
35:29 The importance of a live experience
40:56 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Podcast

Creative Music Marketing, Spotify Discovery, TikTok Strategies

This week, Ari is joined by Dustin Boyer, Director of Marketing at Venture Music.
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